Become a Professional at Technological Relationships and Get Listings!

Services for Real Estate Pros with RES.NET

Since the world relies so heavily on technology and the bulk of our communication takes place in some kind of technological way, how do you impress someone enough that you will become their go-to agent for future listings?

As an agent, you’ve no doubt experienced the pain that comes with trying to communicate with a seller. More often than not, you’ve found yourself having to communicate with sellers through some kind of technology, which at times, seems to create an almost impossible situation for you to be impressive.

At RES.NET, we see the interactions between agents and sellers every day, and wanted to point out what works for technological relationships.

·         BE PERSONABLE: When soliciting, DO NOT send a general solicitation. Make sure you individually address each email you send. General solicitations look like a rush job, which make sellers think you run your business in the same manner. Treat it like a resume – go through the front door with a suit, and not through the back door with empty promises.

·         KEEP IT SIMPLE: You’re going to end up communicating mostly through email, so keep it concise! Get to the point! Give them what they need up front, making them happy to work with you again and again.

·         NO DISTRACTIONS: It’s inevitable you’ll end up conducting a call on your cell phone. Answer it if you can. If not, call back as soon as possible. Once you answer, make sure you’re able to concentrate on the call and have good reception. And if the call is about new procedures or policies, get confirmation through email.

·         COME WITH THE ANSWER: Research what a seller wants and present that to them. If you have exactly what they’re looking for, they’ll want to hire you again and again. Agents are the eyes and ears for the client – keep your client informed and educated on your coverage area. They are paying you to be the expert.

·         BE THANKFUL: Say Thank You.

Remember, it’s the little things that make your technological relationship effective, but technology hasn’t changed the need to be timely, polite, and a true resource for your clients. 

By the way, my name is Pauline Perenack, and I’m the Marketing Manager here at RES.NET. Maybe you have probably seen me around the internet, or met me at conferences, so I wanted to take this opportunity to introduce RES.NET to you as well. Feel free to find me on LinkedIn, or on our Facebook page, or contact me at any time through ActiveRain if you have any questions!

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Comments (8)

Pamela Smith
Award Realty - Sun City West, AZ
Sun City West, Corte Bella, Sun City Grand

Great blog, Pauline.  We need to keep it simple, concise and deliver in a timely fashion.

Apr 06, 2012 11:22 PM
Nic Transtrum
It never hurts to know the owner @ - Blackfoot, ID

Pauline, you make some excellent points here! Technology has given us many tools that we can use to make things better and easier in life but it's still important to remember that in business, we are dealing with people who want the same thing that we want, respect and attention!

Apr 07, 2012 12:21 AM
David W. Hughes
Home Realtors 208-870-5133 - Nampa, ID
Designated Broker at Home Realtors of Idaho

Great post Pauline, we have to remember to, email has no "tone" so it can be read so many different ways. Make sure you dont write something that can be taken out of "tone" and interpreted wrong. Thanks!

Apr 07, 2012 01:27 AM
Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Good post, Pauline.  And, important message that no matter how high tech our world has become, there's no substitute for professionalism.

Apr 07, 2012 02:40 AM
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Pauline, Email and texting are fast and convenient but don't over use them. Clients need to hear our voice to maintain rapport.

Apr 07, 2012 02:54 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

I've fallen into the tech trap of emailing and texting lately. I don't mean to, but I'll leave a VM and they'll respond with a text or email. Next thing you know, I'm telling them what the latest buyers offer on their house is by text. You can't do real business like that!

Apr 07, 2012 09:30 AM
Kara Roberson
RES.NET - Lake Forest, CA
Thank you so much everyone! And Wayne, for sure our voice are important. Sometimes you have to wonder about those people that always refuse to call. Are they even real?
Apr 07, 2012 11:57 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

I liked 'K I S' - the last 'S' stands for....

The workd is changing - and more use of technology makes it diffucult to show 'personal touch' and all your points are well-noted. Thanks for sharing, Pauline.


Apr 07, 2012 02:04 PM