Search Engine Optimization has been at the forefront of many real estate agents minds the past few years since staying on top of sites like Google has been a great avenue to growing small businesses. And, while as Real Estate Virtual Assistants, we’ve seen the tremendous benefit of SEO, the question of over-optimization has been circulating.
Is there really such a thing as too much SEO?
At a recent South by Southwest conference, Google spokesperson Matt Cutts hinted at the idea of sites being penalized for over-optimization. While nothing has been established by Google yet, the goal would be to cut down on sites that focus too much on SEO and contain no real content. Some triggers that Google might see as a red flag are “too many key words on a page” and pages that “exchange way too many links.”
So, you might be wondering “where’s the balance?”
You may have worked hard to bring your real estate website and blog up to speed with great SEO, so it can be frustrating to hear it may actually work against you. In working with real estate agents on a daily basis, we often get the question of SEO and are asked if hiring an SEO company is a good idea.
The answer that we always give is that it has to be organic. Content has to be the first priority, so you don’t want to pay tons of money to a company that is providing hidden SEO, but no substantial information for your audience.
Here are 3 ways you can keep your SEO in check:
1. Content- Make sure you’re writing content on your blog and website for your audience; not just for a high ranking. Content that is SEO focused can be difficult to read and your audience will quickly see through your agenda. If they know that they are secondary to a ranking; they’ll write off your site.
2. Quality- Buying profile links from sellers will give you quantity, but not quality links. Google will view this as over-optimization which could put you at risk! Make sure the links on your website and blog are quality links that make sense and point back to appropriate sources on your site.
3. Accountability- Google released a list of 23 Questions that provide guidelines for quality content and the best SEO ranking. While they’re not telling what makes up their Panda algorithm for pushing you to the top of rankings, these guidelines will help you get there without being penalized.
The bottom line? If you’re providing your audience with quality information and working on organic SEO; you’re doing the right thing!
We provide web copywriting and real estate blogging for our clients so they can rest assured they have well researched, pertinent content that’s filled with natural SEO. If you have questions about SEO or would like us to give you feedback on your website and blog; let us know! We’d be happy to help get your SEO up to speed and help you avoid any unnecessary penalties!
Blogging & Copywriting Specialist