Pay Per Click vs Search Engine Optimization

Real Estate Agent with Keller Williams Realty

Do you have any thoughts or ideas on search engine optimization?  A real estate friend mentioned that he gets better leads from his website in SEO than he does on pay per click.  He mentioned that not only are the number of clicks higher but the quality of the lead is typically better.  I heard that same thing at a seminar as well.

Is it becuase consumers are more educated about the Internet and are thinking that just because someone is showing up on top (in sponsored links) doesn't mean they're knowlegable?  I've also heard a few people say that they never click on sponsored links in their searches on the Internet.  Sounds strange to me, but who am I to judge?

I've done some searching on this on Google however am not really finding any useful information. 



Comments (2)

Birmingham Alabama Real Estate, Stephen Wolfe - Birmingham, AL
John, for starters we are trying both. In the long run it would be nice to not need the Pay Per Click, but for now we are going to take what we can get. I think this is why blogging is so important. It strengthens our SEO.
Dec 21, 2007 04:00 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

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Jan 01, 2016 11:49 AM