Colorado Springs has a new logo

Real Estate Agent with CO-RE Group, LLC -Real estate sales and services ER100036445

The Colorado Springs Convention and Visitors Bureau felt it needed to go with the times, and therefore over a year ago it was decided that Colorado Springs re-brand itself. With a mere $111,000 budget, the city of Colorado Springs decided on this new logo.Old Colorado Springs Logo

This loge tells me if  you want to experience the 80's go to Colorado Springs....LOL....Little did they know that the citizens of Colorado Springs would "rise" and protest against the new design. Some hated the tagline, some hated the logo, some -of course- both. A Facebook page was created to voice the dissatisfaction.

Finally, a few days ago, Colorado Springs unveiled the new-new logo and it is definitely a step up from the old logo.

Redesigned Logo (2012)

 redesigned Colorado Springs logo

As my personal opinion: I like the logo better than the previous one, however it still has an 80's feel to it. While the logo, doesn't thrill me, I LOVE this new poster. It speaks exactly to why I live here:

Live it Up Colorado Springs, colorado

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Mike Dobbins
West USA Realty - Cave Creek, AZ
Scottsdale, Cave Creek, Carefree

Springs is such a beautiful area, thanks for the info. My sister is a school teacher in Springs.

Apr 10, 2012 12:21 AM #1
Michael S. Bolton
Michael S. Bolton,Inc. - Zimmerman, MN
MN Appraiser

Susanna~They spent $111,000 on their new logo? I like the looks of the new logo better, but the tag line could use some work, unless you're thinking of it being a party town. :)

Have an AWESOME day!


Apr 10, 2012 02:08 AM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Susanna- I'm not sure about either logo, but yes... I like the poster and the message!

Apr 10, 2012 01:26 PM #3
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Susanna,  The poster's message killed it!  What a great message!  The logo ... not so much ... either one of them! 

Apr 10, 2012 03:01 PM #4
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Hi Susanna, I agree with you.  The poster is GREAT.  The new logo and the tag line looks good in the context of the poster.  By themselves....well...... 

Apr 22, 2012 04:40 AM #5
Harley Wilcox
West Group Real Estate - Victor, ID
Harley Wilcox

I agree with you. While the logo alone is not a "wow" factor it seems they have the graphic standards in order!

Apr 23, 2012 02:06 AM #6
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Susanna Haynie

Colorado Springs Realtor GRI CNE MCNE ePro MRP
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