What are the female clients looking for in a home? Well, there are several things that will help you to connect your women clients with the perfect home. What kind of personality does the house have? I know, silly huh? Does a house REALLY have a personality? Sure, why not!
MEET LISA – House A!
Lisa is unique. She has modern design and is clean. She may have unusual shapes such as contoured shaped kitchen islands as opposed to your traditional square or rectangular island. She likes edgy, maybe European flares. A work area, library or sun room is desirable. This house will connect with the client who is work-oriented, who wants to express herself but not be oversold. Embrace the fact that this client may be non-traditional and will want a home that is different, not something everyone has. This client is decisive and knows what she is looking for. Embrace her!
MEET BRENDA – House B!
Brenda is functional! She caters to the traditional style home. She is practical, low maintenance and easy to clean. She has plenty of storage, large laundry room and has a comfortable floor plan. Country kitchens in a Brenda house could be most likely. This house will connect with the un-decisive, more challenging client. This client may be more cautious and may not want to rush in fear of making the wrong decision. She will talk to her friends, family and anyone else who will listen before making the final decision to buy. Be patient with this client! She is entrusting you to answer her questions and guide her.
MEET RENEE – House C!
Renee is all about brand names and quality products. Renee recognizes fashion, design and will be polished with crown moldings, nice fabrics, and great entertaining areas. Arched openings, columns and a gourmet kitchen makes Renee stand out. This house will connect with your controlling client. She is quality-driven, detail oriented and can be viewed as a high maintenance client. She may ask a lot of questions and still not be satisfied with your answer. Communicate well with her! Describe quality such as an antique item or knowledge you have of details of the home. This client may buy more expensive things, so she will want to be able to be assured she is getting quality in her home. Be prepared and she will appreciate your extra details.
MEET REBECCA – House D!
Rebecca is carefree! She is comfortable and functional, smaller in square footage which means less upkeep. She is low maintenance and leans to “green” products. She is casual in design and desires flexible spaces to tailor to the hobby type client. This client will be adventurous and spontaneous. She is drawn more to the comfort of the home vs. the homes appearance. Her mind changes easily and can often become overwhelmed in the home buying process. She may be cautious because it may appear to be an enormous project. Keep it simple! Build a trusting relationship with her. Assure her you are there through the entire process. Getting this client excited and emotionally involved will help her stress. Don’t overwhelm her with too many choices. Keep it to the top 3!
Why do we care what women want?
According to a survey done, single women comprise of 20% of home buyers. The woman still has the largest influence over a purchase with a family or significant other by about 91%. That is why we care!
These classifications may not always work but they can be a helpful guide in marketing and customer service.
DO YOU SEE WHAT SHE SEES? BUYING FROM A WOMEN’S PERSPECTIVE!
We are pleased to bring you this information. We encourage you to follow our blogs for helpful information. When you are buying or selling real estate, our expertise will make your home buying experience enjoyable. Call The Cody Anne Team today! Cody Anne 928-848-1188 or Micheal Yarnes 928-533-6859. Check out our websites www.codyanne.com or www.SearchPrescottRealEstate.com .
Some information was used from Realtor Magazine.