Inspiration ... there it is, the perfect blog topic! Now the challenge becomes how to convey your thoughts in a way that will have the same exciting impact on your readers. Advertising and marketing executives spend millions and countless hours trying to craft the perfect message. Great copywriting is both an art and a science.
When it comes to blogging, one of the prominent authorities on copywriting is Brian Clark at Copyblogger. In "How to Use the Rule of Three to Create Engaging Content", Brian discusses how grouping items in threes helps us recognize and retain information more effectively.
Where does three appear in the real estate world? How about price, marketing and condition (factors that affect how quickly a home sells); FHA, VA, Conventional (types of financing); or the three most important things of all -- Location, Location, Location.
Visit Copyblogger to see many more examples of the Rule of Three. Also be sure to check the Resources section in the left sidebar for Copywriting 101 and SEO Copywriting 2.0. That's three links in this paragraph to help us all improve our writing!
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