Oh, you bring the pillows…

Home Stager with Buyers Desire Home Staging, Inc.

Quite often I meet someone who does not understand what a home stager does. I understand, home staging is a relatively new thing – heck, I’ve been doing it for friends for over 20 years and didn’t know what it was called until a few years ago.

Yesterday I met a very nice woman who said she had never heard of a home stager. When I attempted to explain that I help homeowners prepare their home to be sold, by making it look its best, she exclaimed, “Oh, I know, you’re the one who brings the pillows!” I humbly said that pillows are part of it, but home staging is much more than pillows. She waved her hand with a smile on her face and said, “You don’t have to explain, I know what you do.” I smiled and nodded politely. She was a charming woman and we had been chatting while physical therapists were working on our aches and pains.

Looking back, a part of me wishes I had explained how I work to bring out the positive architectural details of a home while down playing the negative. Or that I know how to gently talk to a homeowner about the cleanliness of their home and the smells that turn buyers away. Or how I can help a homeowner emotionally detach from their home by helping them look forward, so they don’t subconsciously sabotage their home’s appeal once it has been staged. I wanted to explain how I become emotionally invested in my client’s best interest and literally wake up at night with ideas when I’m working on a staging plan. And the list goes on…

But, I didn’t say anything. There are times when it’s just best to zip your lip - I learned that from my grandmother, Ida. The woman I met didn’t really care what I did for a living, she just wanted her physical therapy to relieve her pain just like I did, and she was happy to have someone to chat with.

I just wish she knew that there is so much more to staging than bringing the pillows…


Comments (4)

Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

Bring the pillows and everything else to stage it wonderfully - so that people can fall in love

with the home and the property can be moved quickly because it appealed to everyone!




Apr 24, 2012 12:38 PM
Harry F. D'Elia III
Avant Garde Residential Management Services - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Home staging is becoming more important when flipping homes over $300,000 and above price range

Apr 24, 2012 01:52 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Those who "bring the pillows" are an important part of the sales process! This is like friends who think Realtors are the people who show a couple of houses and make a lot of money!

Apr 24, 2012 02:14 PM
Linda Shepherd & Tiffany Bryant Buyers Desire Home Staging, Inc.
Buyers Desire Home Staging, Inc. - Wellesley, MA
Designing homes that buyers desire since 2011
Making people feel at home is the most important part of a stager's profession. If you can do that, the house will sell. I think so many people don't understand the planning that goes into it. I suppose it's that way with most professions - people have an idea, but not a true understanding.
Apr 25, 2012 12:37 AM