Gaylord Nelson, which was a Senator fom Wisconsin, called for an environmental awareness day, or Earth Day, to be held on April 22, 1970. Over 20 million people participated that year, and this Earth Day is now observed on April 22 each year by more than 500 million people and several national governments in 175 countries. Numerous communities celebrate Earth Week, an entire week of activities focused on environmental issues.
Senator Nelson, an environmental and conservationist activist, took a leading role in organizing the celebration, hoping to demonstrate popular political support for an environmental agenda. He modeled it on the highly effective Vietnam War teach-ins of the time.[ Earth Day was first proposed in a prospectus to JFK written by Fred Dutton. However, Nelson decided against much of Dutton's top-down approach, favoring a decentralized, grassroots effort in which each community shaped its action around local concerns. Earth Day is now observed around the world and this Wisconsin Senator had a vision that many see as a daily event in being green. (Information taken from Wikipedia)
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