SEO for real estate professionals is becoming increasingly important. Most home buyers have done at least some research online, and as time goes on, these numbers are only going to increase further. So what are you doing to be found on the web?
There are a number of things that can be done to improve your web presence. First and foremost is to get you own domain and hosting if you have not already. Having a page on a company site is great, but nothing beats owning your own piece of internet real estate. In addition, with all the tools available these days you don’t need technical knowledge to get up and running. If you can use Word, you can create a site. Get step by step instructions at this creating a blog post.
Once you have a site set up, you can then write posts that target specific demographics. By doing some keyword research and targeting very specific ‘long tail keywords’, you can drive highly targeted traffic to your site. The key here is choosing very specific keyword phrases, ensuring there is very low competition. Over time, all of these low volume but highly targeted phrases will bring in very specific traffic. Here’s a great post on how to do keyword research.
In addition, getting an account on Twitter, creating a Facebook page and making a Linkedin profile are great ways to promote yourself. When you put content on your website, send a tweet with a link to the url and a brief description. Post it on your Facebook page. Create a group in Linkedin and share it with your group. If you do only this and post a couple times per week, you will see results in less than two months as long as you are choosing the right keywords.
By doing the research, creating content to target these specific keywords and owning your domain name, you are building your slice of internet real estate. Should you change employers, you can retain this asset.
These are just a few very basic ideas that can get you started. There are many other alternatives and options, but the common theme is that you must have an online presence if you are to succeed now and in the future. For more information, download this free SEO book. Good luck!
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