ActiveRain and IMSD Getting Cozy

Real Estate Technology with ActiveRain

IMSDIf you are reading this on our blog, you most likely know a little bit about ActiveRain. But you may not be familiar with IMSD, the Internet Marketing Specialist Designation, so I want to share a little history.

In October of 2009, we hosted our first live RainCamp in Seattle Washington. Ben Kinney and I would carry the majority of the 8 hour presentation that day (OK, Ben did the heavy lifting, I just smiled and looked pretty) We presented to a full room of 300 real estate agents about what Ben was doing in his business that had allowed him to go from closing 8 deals his first year to closing significantly more than that only a few short years later. We shared SEO strategy, blogging advice, IDX implementation, (Brad Andersohn jumped in with) all kinds of cool tech tools, and a bunch of practical advice on generating more leads and prospects for a real estate business. It went pretty well.

In fact, we would do about 26 more of these RainCamps over the next 16 months and would rack up a lot of frequent flier miles traveling across the United States to bring Ben's business strategies to anyone willing to show up and listen. Along the way, A LOT of people wanted to know more. If you've ever been to an event that lasts for 8 hours (6.5 hours if you take away lunch and breaks) and it was worthwhile, then you know how challenging it can be to walk away and retain everything you learned (or sometimes even a fraction), let alone have a clear path of how to put what you've learned into action. Out of those last two sentences IMSD was born.

People wanted to know more about what we were sharing and people wanted clear actionable items made available in digestible doses.

From the IMSD about page: "One of the things that distinguishes IMSD from other training programs is that our content is managed by top producing agent Ben Kinney, whose team closed over 500 transactions in 2011. IMSD doesn't teach internet theory. Instead, we provide members with field tested strategies that actually work including ad copy, scripts, dialogues, systems, and tools. If the techniques aren't working for Ben and his team of agents, they aren't included in our program."

He and his team are actually using the strategies that IMSD teaches. And doing it very successfully. Ben was recently included in the Wall Street Journal's as one of the top 100 agents in terms of volume and GCI for 2011. That's super impressive. What may be even more impressive is he's willing to share all of this with anyone willing to invest in their business and follow through with what they learn.

But this isn't a sales pitch for IMSD. It's a blog post letting you know that IMSD and ActiveRain will be working a heck of a lot closer moving forward. We are both owned by Market Leader. Sister companies if you will. It made sense to bring them under the same roof and look toward the organizational skills of Kris Neese to put more structure around training at ActiveRain. We also get to utilize Chad Hyams, the community manager at IMSD, and his ridiculously great radio voice (not that that is Chad's only redeeming quality, it's just the one of which I am most envious). He'll be hosting our upcoming RainCamp (which has now moved online) and our Rainmakers will get familiar with him as we figure out ways to bring his talents to ActiveRain University as well.

(a side note on Kris Neese. He's very talented, thoughtful, smart and organized. He's the behind the scenes guy at IMSD. He would rather me not put his name in this post and could care less what he would rather. He's been a huge asset to me personally and I look forward to working with him.)

So what does this change for you? Doesn't change a whole lot. You had the opportunity to purchase IMSD before, you'll continue to have that opportunity in the future. Think of it as an ActiveRain education on steroids and super focused. On ActiveRain, you learn from some of the best in the business about how to make your real estate business better, but you sometimes have to go searching for it and then you have to take the steps necessary to implement what you learn. At IMSD, you learn from one of the best in the business about exactly what he is doing and exactly how to replicate that success for yourself, and they even give you homework to keep you accountable.

You'll still have a chance to utilize ActiveRain University and learn a few things here and there. As a Rainmaker, you'll still be invited to special IMSD (member only) webinars from time to time, just as we've done the last couple of months. It's just that the two companies will be sharing resources in an effort to make both companies better and more efficient.

(Kris Neese, Kris Neese, Kris Neese..........just trying to get him to come out of his shell a little.......haha!)


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1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Watching the IMSD orientation.  This post was my reminder that I was going to start working my way through the classes..  Thanks!

Apr 13, 2012 01:04 PM #34
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Bob - Poor Kris is not enjoying the limelight to which you have exposed him ; )

Apr 13, 2012 01:43 PM #35
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Thanks for the explanation.  I kind of guessed you guys worked close.  I look forward to hearing more.

Apr 13, 2012 01:48 PM #36
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dear Bob,

Looking forward to the RAINCAMP next week. I am glad I was able to enter AR before the changes. You guys have worked so hard for our benefit! Can't wait for the exciting future! Thanks.

Have a happy day -

Apr 13, 2012 03:53 PM #37
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Dear Bob,

Great post.

Certainly an interesting migration both of you have been on these last 4 years


Apr 13, 2012 10:18 PM #38
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTORĀ®

Ben was one of the speakers at RainCamp Dallas in 2011. He was fantastic!!

Apr 13, 2012 11:10 PM #39
Lori Ballen
Keller Williams Las Vegas - Las Vegas, NV
Digital Marketing Strategist

Since when is IMSD owned by Marketleader??

Apr 14, 2012 03:07 AM #40
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Bob, I am nearly finished with the IMSD course.  I have been so busy I have not the time to fully utilize all the great tools and techniques ... but I fully intend to.  What they teach does work.  It only works when we implement what we learn into our business plan and daily strategies. 

Apr 14, 2012 03:29 AM #41
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

The Ballen Group,

IMSD was a joint venture of Ben and Market Leader from the beginning. Market Leader has very little to do with the content other than they have put the resources behind making it all come together and were smart enough to bring Kris Neese on to coordinate the whole thing.

Apr 14, 2012 04:12 AM #42
Charlie Ragonesi - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

I am look ing forward to this I am a proponent of IMSD and Active Rain so it is great they are together

Apr 14, 2012 06:05 AM #43
Jackie Hillen
Melson Realty - Porterville, CA
Tulare County ~ (559) 999-8088
I enjoyed listening to Ben Kinney speak at the Inman Reboot last year in SF - when he was done speaking, I felt like I received so much information in his short segment. The notes I took from that meeting made me search IMSD - after researching their program - I signed up and was pleased to find that it was worth every cent! Thanks Ben, I hope to hear you speak at the next Agent Reboot! And I look forward to the AR / IMSD relationship.
Apr 14, 2012 11:39 AM #44
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

It's good to see Active Rain is growing and teaching. It's been a wonderful tool!

Apr 15, 2012 12:28 AM #45
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Bob....I see you get spammed to. I'm sure i scheduled to be there(I just bought a Mac and Both computers are switching data) I'm on my lap tuning into my favorite place..... Active Rain!

I was at the first Rain Camp and even before that at Vegas NAR Convention in 2008...What a Party that was!! Yes I have photos...ha

Apr 15, 2012 10:43 AM #46
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Thanks for the follow up.  I am getting the emails.  Just got one today!  Thanks again!

Apr 16, 2012 09:49 AM #47
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


Just wanted to let you know I found this from a repost of some of the highlights of the class from Kathleen Daniels. I too will look closer at this, cheers cvc

Apr 17, 2012 02:49 AM #48
Alisa Delice
Coldwell Banker Residential Brokerage - Rockville, MD
Professional Realtor in Maryland & Washington, DC

Just signed up. Excited to learn about IMSD.

Apr 17, 2012 11:55 PM #49
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Bob, Thanks for the the explanation. Both Ben and Market Leader are great but I didn't know they were the same ownership. Recently Market Leader has been buying a lot of great companies, reminds me of Google-they own everything.

Apr 18, 2012 06:29 AM #50
Susan Manning
Realty Executives - Temecula, CA

Very cool, thanks for the clarification!

Apr 18, 2012 09:47 AM #51
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

lots of great information and details.  Thanks for updating up - when money gets right its IMSD for me.

Apr 20, 2012 10:15 PM #52
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

If IMSD is the curriculum on steroids, then activerain is the playground... love them both!  I am a graduate of IMSD and love using the knowledge on activerain.  Make it a Great Day - Christina

May 03, 2012 03:07 AM #53
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