It’s a rainy day here in LA, so I thought it was the perfect opportunity to update my sales over the last 10 days. I am sorry for slamming my subscribers with constant updates but when it rains it pours (literally and metaphorically). It’s the perfect day to sit inside with a large mug of coffee and get caught up on things such as blogging. While many people outside of SoCal hate days like these, many of us Angelenos appreciate them quite a bit. When it is sunny and 75 every day, one feels guilty about being indoors. Even my clientele prefer to cancel showings when it rains. We are spoiled, what can I say?
I am not going to lie, this property took quite a while to sell. What I have learned about listing in a full service buildings is that there is a very specific audience for the unit. The buyer has to be willing to pay roughly $1000/month in HOA fees and truly want the high rise life style which is somewhat atypical for Los Angeles. What is dynamic about Shoreham is that it os one of roughly (not exact) five or six full service buildings in the city of West Hollywood and 1 of 2 north of Sunset. From what I understand, there was a moratorium placed on large high rise dwellings in the 70′s as to not mitigate the views of homeowners purchasing in the rapidly appreciating Hollywood Hills. To the benefit of the homeowners but perhaps not to the agents, Sunday open houses aren’t allowed nor signage. Does that stop that Rich Kids? Hell no! I would hold “gonzo” Sunday opens bribing the concierge with home made cookies or cupcakes from Sprinkles. They worked with me and at the end of the day we got the job done. I have to say, I am quite proud of the staging and the photography. These photos really blow me away if I do say so myself. Color Me Sold (“I wanna stage you up…tick tock you don’t stop”…the real estate version of “I Wanna Sex You Up” by Color Me Bad) did a killer job staging as always!
Shoreham sits high above the Sunset Strip allowing those lucky enough to own a front facing unit panoramic views of almost all of LA from west to east. With a wall of glass and 8ft of balcony space, the view takes the center stage. One can open the massive sliding doors providing an indoor/outdoor feel, as if you are floating above the city once you enter the double doors of the condo. The airy living room/dining area provides ample opportunity to create the perfect arrangement with it generous proportions. I love the contrast between the colorful zen yet slightly mid century decor and the dark hardwood flooring. To be able to create a space that is designer chic, yet warm and inviting is a tough dichotomy. This paradox is the essence of unit 206 and there is not one section where it is not felt. There is a true feeling of sanctuary, but one gaze out of any window is a vibrant reminder that you are in the heart of one of the most dynamic sections of LA.
A major congrats to the new buyer! Thank you for all the hard work you put into making the sale a go. I hope you love the property as much as the owner did. J – Thanks for sticking with me and always having the confidence that the job would get done! That means the world to me!
8787 Shoreham Drive, Unit 206, West Hollywood, CA 90069 – 1br/1.5ba – List:$465,000/Sale:$400,000
Step into the world of decadent luxury at the famed Shoreham Towers the moment car keys are handed over to the 24 hour valet. The always present concierge quietly greets each home owner as polished elevator doors automatically slide open, beckoning one into a quiet, tranquil oasis perched high above the most exclusive section of the Sunset Strip. This designer done, front facing unit features rich hardwood floors throughout with an open living room drenched in sunlight leading seamlessly into a kitchen perfectly configured for entertaining. A master bedroom with city views and a sumptuous spa inspired bathroom with separate sunken tub/shower can invigorate or seduce depending on the mood of the day. An additional powder room affords the owner privacy while ensuring each guest’s comfort. Walls of glass behind an expansive balcony showcase every detail from sunrise to the twinkling city lights that commence at twilight. Just another day at Shoreham…All utilities included in HOA dues.