In my post the other day, I was asked by a fellow ActiveRain member if it's good practice to have a QR code on a business card. So I thought now is as good a time as any to address this great question! Now the really simple answer is, it depends. Let me explain.
QR codes have been more of a novelty for a long time, and up until recently, I felt like the QR code was just plain ahead of it's time. But, more and more, we find QR codes becoming a part of our lives as we see them popping up just about everywhere these days! So it would seem that time is finally catching up to this fun little piece of technology. As more and more people get smart phones, the QR code becomes easier to promote.
Another point I'd like to make is the fact that a QR code represents a new piece of technology, and no one wants to find themselves 'behind the times'! One more reason QR codes would make sense to use.
So as a Real Estate agent, should YOU have a QR code on your business card? My final point comes back to my original answer, that it depends! It depends on who your target audience is and what kinds of marketing strategies you're using. For example, if most of your clients are in a demographic that doesn't use smart phones at all, they might not even know what a QR code is! If you focus more on offline strategies to market your business, would a QR code really help you?
We sell business cards all the time that include a QR code, and for those clients that understand what it is and how it benefits them, the QR code can be a great addition. So if you're sitting on the fence with this one, just ask yourself if your marketing strategies and target audience fit with QR code technology.
Nic
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