Intranet WHAT?? Internal Chit Chat revived (Realty Blogging, review #9)

Real Estate Agent with Majestic Properties 3061802

Realty BloggingFor all of you managers and brokerage owners out there, have you ever considered blogs for internal communication with your agents and your staff?  Well....the exciting news is that Realty Blogging says you should.  Whether you have a single-office real estate company, or a multi-office brokerage company, (even regional or national membership trade associations), all these can benefit from better internal communication that is easy and cost efficient.

Some of these companies and associations may already use intranet applications or rely on e-mails for announcements but there are problems with both approaches.  Traditional intranets can be expensive and difficult to use.  E-mail is open to all kinds of problems, including spam and filters that may block e-mails from ever getting to their destination.

"Fortune 500 companies, including IBM, McDonald's, and DaimlerChrysler, are using blogs just for this purpose"

Some of the benefits of Intranet Blogging:

  • Easy to use (I think we can all agree, based on our experience here with Active Rain).
  • Simple platforms and simple administration (great for companies that don't have a large budget for internal IT resources).
  • Cost-effective (nothing like good and cheap).  One example given is that, a technology company, was presented with a $250K quote for an intranet portal application - they opted for a blog instead and now considers the use of blogs as "indispensable".
  • Archiving information - e-mails usually get lost or trapped in e-mail boxes that no one will ever see again (if you are like me, you receive the e-mail and delete it - what else can you do with all those e-mails?).  Blogs can be archived by topic and date and are easy to retrieve.
  • E-mail Saver - (how many work-related e-mails do you get daily?  Some people spend more than 50% of their time reading and deleting e-mail) - "only real and appropriate content can make it to the site".
  • Build Community - blogs can be used to establish a sense of community within an organization (just like we see community here in Active Rain) - you can learn more about your colleagues and learn about meetings you could not attend through a blog that "fosters wide staff participation".

The last chapter of the book goes into detail about how to put the Intranet Blogging concept into actual practice, and also goes into detail about Intranet Blog Platform requirements, since these need to be password protected and are different than customer-focused blogs.

I want to end this post with a link to a blog by Renee Burrows that really cracked me up.  Although not exactly an Intranet Blog,   it's an analogy to how I envision these taking place; in this case a virtual office meeting where everyone partakes in the fun.  The Interactive Business Meeting..... on Christmas Day! .


In my opinion, this book is a MUST read - you've made the first step if you are here blogging away in Active Rain and will get tons of benefits from reading it.  Thank you TLW for organizing the reviews and getting this talented group of ladies together, and for including me in the mix.

Here are the rest of the reviews about REALTY BLOGGING:

I Think Therefore I Blog: Realty Blogging Says Be a Groundbreaker...Blog Now!....Review #1  by Carole Cohen   

Your Blogging Voice... Where is it? (Realty Blogging Review #2) by Mariana Wagner  

So Far to Go, So Much to Learn........ (Realty Blogging Review #3) by Ann Cummings

Branding through Blogging (Realty Blogging Review #4) by yours truly

Become an Expert by Building the Relationship..Realty Blogging Review # 5 by Monika McGillicuddy

Have a Niche? ... Scratch it! (Realty Blogging Review #6) by Mariana Wagner

Bloggers are The New Woodward and Bernstein: Realty Blogging Book Ch. 9 #7 by Carole Cohen

Turn Your Blog Into A Lead Generating Machine - Realty Blogging Review #8 (Chap. 10) by Ann Cummings

Comments (39)

Mark Flanders
Consulting - Silverdale, WA
Ines, great topic. We just instituted this at our company about 4 months ago as a way to cut down on the inter-office email and employees who would use the excuse "Oh, I didn't get that email". It's been an interesting experiment with a fair amount of resistance.
Jan 03, 2007 11:19 PM
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL


Not only did Matt feature this review I featured it with Ann's Review in The Realty Blogging Book Club. That gives you two stars on one post :)


That is a very good idea. The Good Ladies Of The Rain should get together and write a reveiw (s) and submit them/it on Richard Nacht Amazon site.  Leave to you to come up with that one. :)

Our next book will be:

The Weblog Handbook by Rebecca Blood available at Amazon. That link will take you directly to the book.  

For anyone who in interested in The Realty Blogging Book Club all you have to do is join the club.

If you would like to participate in our book reviews please feel free to send me a contact message. I will add you to the list of Bloggers who take turns writing the reviews. :)

If you join our book club please keep in mind that The Realty Blogging Book Club puts points, ratings and rankings aside in order to learn. That is how we pulled off this project. We rose above the points and ratings. That was our best foot forward and still is. :)

Good Ladies...Do you think I put enough links in here?  SVW (smiling very wide)

TLW "The Lovely Wife"...Newbies. This Is A Very Good Way To Learn About Real Estate Blogging. :) ROAR!

Jan 03, 2007 11:31 PM
Steve Dalton
219-465-8352 - Valparaiso, IN
Northwest Indiana Home Builder
I would roll out an internal blog in a second if I could eliminate the "Oh I didn't get that email" excuse!  I too have ordered the book and will re-read these reviews alongside.  More then.
Jan 03, 2007 11:35 PM
Ann Cummings
RE/MAX Shoreline - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

Ines - Congrats on the gold star!!!  I'm thrilled that some of our review posts got gold stars - there's a ton of info in our posts for those who don't want to buy the book for themselves. 

Nice job GF!


Jan 03, 2007 11:35 PM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Carole - you are so sweet "the best for last" - I'm glad you liked it, especially the title.  You guys are so creative with these titles!

Renee - The weekly meeting would be such an incredible idea.  Rick and I take turns going to our office meetings and would like to at least be involved in some of the discussion.  And you though you were being cute with your post - You are ahead of yourself girl!

Matt - I thank you for featuring some of these - we have put a great deal of effort into the book club and it's nice to be recognized and to be read!

Rich - what happened to your name? first your photo and now your name, what's next?  Not only Natch and Chaney should be grateful but what about all the AMAZON Publicity?

Barry - you have been instrumental in answering a lot of the questions that have come up from our discussion, thank you.

Jeff - you will be happy you bought the book and great to keep it as a reference.

Sharon - thank you, what a compliment!  It would be an honor if our reviews were included in there somehow.

Bill - go order that book!  you will not regret it.

Chris - don't pick - just read!

Maureen - thanks for Elaine's link - I had missed that post.  You know how difficult it is to implement something "different" - but I can see so much logic behind it.

Mark - I am so glad someone here is writing about the actual experience. Most people I talk to about blogging have a "fair amount of resistance", but I'm sure that will pass - good luck with the system and keep us posted.

TLW - Woo Hoo!!  We're ready for the next one.

Ann - thanks, we both got double stars ...should I do the cabbage patch now Mariana?

Steve - I think that's exactly what it would eliminate - the chapter has some interesting ways how this can happen, including blogs accessible to only department heads to encourage discussion.

Jan 04, 2007 12:55 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty
The book is great - the chapter reviews are excellent - this is a series I will be highlighting to our Market Center.
Jan 04, 2007 01:55 AM
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
You beat me to the punch!  I just set up an internal blog for our company on Monday, because of the suggestion in Realty Blogging.  I think it's exciting and should be beneficial to all our agents.
Jan 04, 2007 02:02 AM
Jim Kimmons Chief Evangelist - Taos, NM
For all the reasons mentioned, a blog is an excellent tool for a company's internal communications.  However, for some of the more mundane things like lead management, listings and contact management, showing scheduling, showing feedback and other tasks, an inexpensive online intranet customized for real estate is useful also.
Jan 04, 2007 02:16 AM
Nick M.
Certified Residential Appraiser- West Palm Beach Real Estate - West Palm Beach, FL
Realtor-Appraiser in West Palm-South Florida Real Estate Appraiser

Hi Ines.. que pasa amiga? now I will have to read this book. thanks for the brainwash, er, uh, I mean suggestion! ;))
Your synopsis of the book makes we want to read it. I'll have to go through your links to explore a little. right now I gotta finish this report.. chau.. or like I say. .chaucha!

Jan 04, 2007 02:23 AM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Tony & Leigh - Thanks so much - that's a great compliment and I'll be honest with you, I was a little hesitant about the book, but it has excellent tools and suggestions.

Jim - I agree with you, but they are completely different types of communications.  Rick and I use Top Producer for everything you mentioned within our team- but for actual internal office communication with your Broker, other agents and even Natioanlly, a blog would be ideal.

Nick - Que mas? consider yourself brainwased and go get the book - It's like seeing the light at the end of a tube - good surfing analogy?

Jan 04, 2007 03:16 AM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate
Thanks for all of your great reviews.  I personally hate intranets because only a small persentage of agents actually log in on a regular basis.  But a blog is real time and usually extremely informative.  Thanks for you post!
Jan 04, 2007 05:20 AM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
Each one of these reviews has been a great supplement to the respective chapter. Thanks to all of the reviewers!
Jan 04, 2007 04:12 PM
Missy Caulk
I've been thinking about ordering the book, you convinced me too. Thanks, looking forward to it.
Jan 04, 2007 08:48 PM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Jim and Maria - the chapter has interesting ideas on how to make this happen.  Remember you can log in from anywhere, as long as you have a password, agents would not have to log in from the office server.

John - thank you, it's nice to know we have achieved our goal - thanks for reading.

Jan 05, 2007 12:41 AM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Missy - Thanks so much for coming by, and for commenting.  I would love for you to tell me how you lilked the book.  We're starting a new review on: The Weblog Handbook by Rebecca Blood

Feel free to join us in the discussion.


Jan 05, 2007 12:43 AM
Kelly Mitchell
The Wine Siren & Agent Caffeine - Napa, CA Food | Wine | Fab *Napa Valley
Hi Rick and Ines, As always this is a wonderful blog.  Useful, compelling and lots of information.  Thank you for providing the additional information.  Have the book, have read most of the book, have to find time to read the whole book!
Jan 07, 2007 11:51 AM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Thanks Kelly - the great thing about this book is that you can read it in any order and can always get great tips by going back to it.  Have fun finishing it.


Jan 07, 2007 12:01 PM
Dee Copeland
Copeland Group Realty - Austin, TX
Principal Broker
I posted a blog about using RealtyBlogging sites as an intranet. I think it's a better alternative and gave some examples of what I set up as my blog categories. 
Jan 09, 2007 05:02 AM
Teri Isner
Keller Williams Realty at the Lakes - Orlando, FL
I also posted on this after meeting the authors at NAR this year.  It is a bit like localism and community blogging versus personal realtor blogging.  Great stuff here will bookmark you from here on out!
Jan 12, 2007 08:21 AM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
Thanks Teri - I really had never considered it before reading the book - there are so many options in the Internet that remain unexplored. 
Jan 13, 2007 12:15 AM