I do the shopping in the family. Feel a bit like the old commercial "I can bring home the bacon and fry it up in the pan." I don't mind. Every time my husband goes to the market he comes home with such practical things as smoked trout and granulated honey....don't ask.
This week I was stocking up on soda as my son was having a "movie night" party and teenagers need lots of junk food for this. I was picking up the 12 packs of Coca Cola® and Dr. Pepper®...and noticed the reduced prices of Pepsi® at the other end of the aisle. Many of our Mission Viejo Supermarkets seem to always have great sales on Pepsi products, sometimes half the cost of Coke®.
It's tempting! But one thing I've learned is that you are either a Coke® person or a Pepsi® person. Which makes me wonder why Pepsi® feels it's a good marketing tool to lower their prices so much. Don't they believe they have a loyal following without the low prices?
As a Coke® drinker (Diet Coke® to be precise), I've tried Diet Pepsi®....because of the price...but I can tell the difference. The Pepsi® products tend to just sit in the garage fridge until we are really desperate, often as replacement cans of Coke® products fill in the gaps in front. It's this brand loyalty that makes me pay more, sometimes twice as much, for the Coca Cola® and Dr. Pepper® rather than take advantage of the low Pepsi® prices.
As a Mission Viejo Real Estate Agent, I wonder. What do I do that keeps my clients coming back and passing up the other agents who offer rebates and discounts? Is it the quality of service? The practical perspective about the Orange County Real Estate Market? Of just loyalty? Would my clients consider me Coke®?
Seems to me that if we provide a quality product, we will have the business. We don't need to discount nor be afraid to state that commission percentage. I do not buy Pepsi because it's on sale....I buy Coke® because I love it.
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