Toughen up Buttercup! Selling your home is doing business, it’s not personal.

Real Estate Broker/Owner with RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) TREC# 0386905



Toughen up Buttercup!  Selling your home is doing business, it’s not personal.


Dear Seller:


I can completely understand you not appreciating negative feedback from a Buyers’ Agent and/or their clients about the décor, floor plan as well as condition.  


Honestly, I was the one that probably said it to you at our first meeting.  You asked me what my “thoughts” were about the property and if you will recall I was open and honest (and very nice about it) and told you the changes that immediately needed attention.  I know you did what you could to make these changes and improvements.  Sometimes when working with a limited budget there is just so far that dollar can stretch.  I get this.  


Buyers that are looking for property these days, don’t get it.  


They just don’t.


In a housing market where it’s a beauty contest and pricing war you have to understand that Buyer’s are out looking for something that “fits” them.  Economically, lifestyle, location and yes, CONDITION.  We also have to be aware of your neighbors that might “outshine and out price” us.   Unfortunately, this is a fact that we have to deal with.


Knowing all of these details and the many conversations we have had regarding feedback I’m still surprised that you are thrown off kilter about some “comments”.  We asked these REALTORS® to provide to us their honest opinion.   Their honesty can help guide us in this journey we are taking together.  Let’s not make the road any bumpier than necessary by taking these comments personally.


That’s why I’m asking you again Seller to Toughen up Buttercup!  Selling your home is doing business, it’s not personal.


Your Buyer is out there and when we close it will all be Roses!




Posted by

Serving the needs of Agents, Buyer's and Seller's for over 25 years.


Sheila Moran, Broker/Owner


19115 FM 2252, Ste. 7

Garden Ridge, Texas 78266

210-657-7500  /  210-325-6962


Comments (57)

Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
Those staging pictures up there in remarks are eye catching. I love the Buttercup in your title!
Apr 16, 2012 10:08 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

You nailed it Sheila.  I love the way you put it.  Sometimes it isn't easy to hear feedback as a seller, but it is needed.                                                                                                                                          

Apr 16, 2012 10:22 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Very well said and straight to the point. I have to say with some sellers I decide to use a softer approach and actually tell them, Lets walk through the house as you are the buyer and see what we see. To some it is eye opening.

Apr 16, 2012 10:52 PM
Pam Smits
Staging Fox Valley, LLC - Oshkosh, WI
Home Staging, Appleton, WI, Oshkosh, WI; Green Bay, WI

Sheila-well said!  I often tell Realtors that I am their back-up.  I ask before seeing a property if there is anything they want me to address to the homeowner.  It seems that sometimes, homeowners just don't seem to get it the first time around.

Apr 16, 2012 11:07 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Sheila, buyers should be aware that constructive criticism can only help them sell their home. Sometimes difficult when emotions are involved, but worth it in the long run.

Apr 16, 2012 11:23 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The idea of or the very core of every Real Estate transaction is to get in or get out efficiently and effectively...Down time or wasting time is not go time well spent...Buy or sell...there is no try (yoda)

Apr 17, 2012 12:00 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Great title...this is what writing blogs should do...bring the reader to the post. That said, sellers don't like hearing the truth, maybe none of us do. But if you can help them view it as business, that helps. 

Apr 17, 2012 12:11 AM
Dominique Britton Realty LLC - 678.250.5022 - Buford, GA
Experience the Difference in Real Estate Services

Great post Sheila! Straight and to the point.

Apr 17, 2012 12:17 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

this is indeed a great post!

Apr 17, 2012 12:18 AM
Kimberly Tapscott
Keller Williams Prestige Properties - Stamford, CT
Giving you the service you deserve!
Great post. My best line is to seller's " when your house goes on the market, it is no longer a 'home ' it's a product ! And in retail the bests ducts sell the fastest.
Apr 17, 2012 02:51 AM
Brian Park
Danville, CA

Sometimes you need to tell a seller a different version of the problem. One I used many times was when I was picking out the engagement ring to propose to my now wife of 52 years. My father was friends with a jeweler who started a chain of well known jewelry stores and I asked him about diamonds. He told me about the diamond cartel and their control of them and they were stuck with the quality of the shipment they received, they could take the shipment or forget doing business. He asked if perhaps I knew a diamond dealer and alas I did, the uncle of one of my best friends.

I went to see him and he explained about carbon specks and fractures in diamonds and when he would find what he called an investment grade diamond he put it in his personal safe. He showed me some average stones through his loop and then went to his safe and showed me a stone a little over a carat that was perfect. It was in some plain brown wrapping paper and didn't appear any different then stones he was shipping out but then he put it on a piece of fine deep red velvet and put some bright lights over it, and did the same with the poorer stone, both looked the same. He said the average buyer would pay the same for each, and then put the good stone back on the wrapping paper without the lights and said the average buyer would pay less for the good stone shown this way and more for the poor stone in its display. He said I want you to only look at the quality of the stone, not it's setting. He was gracious enough to sell me the stone at half of what he could easily sell it to a investor for.

But it points out what many sellers do, they have a stone as good as the other stones, if not better, but because of the way it is displayed, the buyers purchase one of the other stones being displayed better.

Apr 17, 2012 03:23 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Sheila,  Well said.  Amazing how difficult it is to separate the emotional aspects and physical issues from the sale of a home.

Apr 17, 2012 04:30 AM
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Sheila - Unfortunately not all sellers can handle honest feedback ..... I recently received an email from an anonymous seller who was unhappy with my buyers feedback about the smell in the house from her cats ..... not sure what her agent told her but boy was she upset.

Apr 17, 2012 06:36 AM
Jerry Lockaby
RE/MAX Access - San Antonio, TX
Broker Associate, GRI, RSPS

Great post, Sheila! I'm going to bookmark this page to show my sellers next time they complain about feedback.

Apr 17, 2012 08:06 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

I love the title of this post. Toughen up Buttercup! 

Apr 17, 2012 08:24 AM
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX, RE/MAX Access, 210-32

@Joan-Yes, some Sellers are still not getting the picture!

@Cathy-Great quote "that's why we broker deals"

@Caria- Yes, decluttering goes a LONG way!

@Tim- So, how was that showing today?

@Debbie- and a game it is!

@Jim, Thanks!

@Tammie-Our system sends to them automatically.

@Richard- Yes, you are correct!

Apr 17, 2012 09:58 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Way Cool, Sheila! Toughen up, buttercup!. I love it it and will use it too!                     

Apr 17, 2012 10:00 AM
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX, RE/MAX Access, 210-32

@Michelle, Yes, love the photos!

@John- Next time I think I need to yell it at them!

@Phil- Ahhh, there is that selective memory!

@Dan- You are right, that is why they hired us!

@Harry-That's why it's our job to educate them!

@Cheryl- Well, thank you.

@Jared- Thanks!

@Scott-Hmmm, good idea.

@Pam- I agree a 3rd party can do the trick!

Apr 17, 2012 10:01 AM
Sheila Moran
RE/MAX Access (Garden Ridge, San Antonio, New Braunfels) - New Braunfels, TX, RE/MAX Access, 210-32

@Michael, awww, those pesky emotions!

@Rich- Yoda back at ya!

@Karen Thanks!

@Dominique- I aim to please

@Barbara-Jo-  Thanks for stopping by!

@Kimberly- a product indeed!

@Brian- Interesting

@Bill- Yes, difficult

@Kathy- Oh, pet odor.  The absolute worst.

Apr 17, 2012 10:04 AM
Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Sheila. It was a Blast meeting you and Kristin at our Meetup today. I found your featured post, and you are right on the money with this. Your title says it all. No, It's never personal. It's just business.

Apr 19, 2012 02:14 PM