Are fliers and postcards a waste of time and money?

Real Estate Agent with Transaction Realty 500 Reno, Nv.
Back in the stone age, I was taught that you always put fliers in a flier box outside a listing and some extras inside the house.  You should print up extra fliers and passed them out to the neighbors (door knocking).  You should also mail out just listed postcards to the neighbors.  If you do an open house, you should repeat the process.  Many realtors don't do fliers and the postcards.  They consider them a waste of time and money.  I'm interested in differing opinions.  If you don't do fliers and postcards, why don't you do them and what do you do?

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Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

I do postcards for just listed and just sold as well as fliers.  First the postcards, I received an email from a potential client who was stationed in Italy.  His home had been on the market and had expired and he wanted to list it with me after seeing I had sold 2 homes in the subdivision before April this year.  So for the price of doing postcards and mailing them out, I was able to list and sell this home. 

Fliers.  Yes, I use them and I put my 800 information line on them with an extension indicating the call comes from the flier.  I have a house listed across the street from my own and I have watched potential buyers stop and grab a flier.  I have also been able to run out and talk with several of these people.  So yes, they also work.

It might be stone age, but I will continue to do as I also see an increase in my website traffic after I put my web address on the fliers too.


Dec 25, 2007 02:16 AM #1
Bryan Washington
Keller Williams Realty, Eugene & Springfield - Eugene, OR

I do a ton of added value, flyers, postcards, and i also do the 800 info home line, plus talking house.

If I don't get the listing, then it's because they just don't like me. LOL

Dec 25, 2007 02:23 AM #2
Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417
United Real Estate - Addison, TX
Real Service. Real Results. Real Estate

I do Just Listed postcards and have had the neighbors who received them call friends and relatives who wanted to move into the neighborhood.  Twice in the last year and a half this has found buyers for my listings.  I send Just Sold postcards if I want additional listings in that neighborhood.

I do flyers but do not put them outside.  I use them inside the house. And I deliver them to nearby brokers offices.  Outside I have a Home Audio Tour (and call capture) sign.

Dec 25, 2007 02:27 AM #3
Julie Chapman
DR Horton - Lakeland, FL
New Homes Sales Lakeland Florida

For the money spent, this is one of the least expensive leads I produce during the year.......

Dec 25, 2007 02:40 AM #4
Gary McAdams
GMAC Schwartz Property Sales - Key West, FL
I have gotten several listings as a result of direct mailings.  I have even sold a few of my listings from a post card I sent out.  Got both sides there so yes, they work.
Dec 25, 2007 02:48 AM #5
Amanda Evans
DFW Living - Fort Worth, TX
Real Estate Broker - Fort Worth Texas

I do Just Sold postcards so that I can brag and I do Just Listed so that neighbors will pass along to friends and family also wanting to live in the area. 

I do fliers indoors but I also pass them out to neighbors--all of which are curious and grateful. 

Dec 25, 2007 02:48 AM #6
Nick Good
The Good Home Team with Keller Williams Realty - Allen, TX

I do just listed, just sold, and I do flyer's inside and outside the house.  It really doesn't cost that much to do and if you get 1 transaction out of it then it has more than paid for itself.

 I always tweak and adjust what I put on my postcards to see what gets people to call me.  Don't just use boring generic wording.... Stand out from your competition.

Feb 15, 2008 09:04 AM #7
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