How to write an effective blog post - The IMSD Way!

Reblogger Cheryl Ritchie
Real Estate Agent with RE/MAX Leading Edge 71785

Sometimes I reblog a great post just as a reminder to SELF! Letting you peek in on one of those incidents. I like the tag your name tip. I had to go explore what the Internet Designation was all about. Lots of good stuff to absorb below as you blog away!

Original content by Kathleen Daniels CA BRE#01366594

How to write an effective blog post - The IMSD Way!

Did you read Bob’s post Active Rain and IMSD Getting Cozy?

Rather than leave a comment about my experience with IMSD I decided to share a sample of what yesterday’s webinar Blogging for Business covered.

How to write an effective blog post

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·       Should be geographically specific – location

·       Short and concise – warned about long titles that look like news headlines

·      Named after the phrase you want to rank

Content: The body of the blog

·       Keyword density 2-4%

·       Length 300-500 words (300 words with 2% density = key word used 6 times)

-   500 words using 4% density = keyword used 20 times

 ·       Start and end with keyword phrase … keywords can be used interchangeably

 ·       2-4 outgoing links – links to our sites, WordPress, Facebook page … not the competitor’s sites such as Trulia, Zillow, etc.

 ·       Use media (photos, video) for user experience and be sure to tag them

 ·       The first sentence and the last sentence should have the key phrase you want to rank

 -   Example beginning sentence:  Blossom Valley Homes continue to be affordable homes in San Jose

-  Example ending sentence: If you want more information on Blossom Valley homes then contact Kathleen Daniels at 1-800-972-1822


·       Tags are like a table of contents, or index, for the blog. Use tags that explain what the blog is about. Example: Blossom Valley homes

·       Link the tag, and key phrase Blossom Valley homes to other blogs on the same topic

·       Write multiple articles about the same key word phrase

·       Be consistent with tags. One should be our name.  Minimum 3, no more than 6

I have never used my name as a tag.  That was one of the crown jewels of this class!  A lot more was covered. This is just a sample. The IMSD teaches so much and give practical ways to implement what we learn.  It’s called homework!

I highly recommend making the investment and completing the IMSD!  I have only one class remaining to complete the course which I will complete on Friday, April 20, 2012.  My head will still be spinning from RainCamp on April 19th!  If you have not registered for RainCamp it’s not too late to do so.  I suggest you get on the call early to ensure your “seat” for the Webinar. 

Today I’m attending our Bay Area MeetUp in Livermore.

Yep, I’m addicted and proud of it!



 search San Jose Homes  List San Jose Homes

Kathleen Daniels, Broker-Owner of KD Realty, Short Sale Agent, Certified HAFA Specialist (CHS), Certified Distressed Property Expert (CDPE), Certified Short Sale Negotiator (CSSN), and REO Default Certified Professional (RDCPro), serving San Jose and surrounding San Jose Communities in Silicon Valley.

DRE# 01366594

San Jose Homes for Sale | San Jose Short Sale Agents

Kathleen Daniels CDPE, CHS, CSSN, reviews


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Michael Maynard
New Neighbors Realty - Milford, CT
"Welcome Home!"

very informative, especially for this blog site! Thank you.

Apr 17, 2012 11:55 PM #1
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

Thanks for the reblog! I missed this the first time.

Apr 18, 2012 12:02 AM #2
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Cheryl,  Thank you so much for the re-blog.  I left for our MeetUp after posting this yesterday. I was surprised when I arrived home to see that it was Featured.  It is always an honor when a member re-blogs a post. Thanks again!

Apr 18, 2012 02:39 AM #3
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Hi Cheryl - Being the analytical person that I am, I like this approach, however, if the content doesn't engage the reader, it doesn't work. You write very good posts.

Apr 18, 2012 11:49 PM #4
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Hi Cheryl, Thank you for reblogging as I would have missed it. Kathleen has done a great job and I enjoyed the read.

May 08, 2012 12:02 PM #5
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Cheryl Ritchie

Southern Maryland 301-980-7566
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