Surviving in the industry

Since we are a brand new company and what would we know about surviving in the Mortgage business now and into the future? Businesses die all the time because of inconsistent re-invention. Generally a Business’ shelf live is said to be approximately 2-3 years before it starts dying. In this information age you have to be quick and nimble to change at a moments notice. The mortgage and real estate industry has changed more over the past 5 years than the previous 30+. That is why at Express Capital Mortgage we feel that re-invention is taking place at a constant. Technology is important but it is not the only one of the many requirements to stay current and competitive. Research, development, and implementation of our own processes are evaluated routinely. It needs to be! We carry this principle of re-invention straight to our marketing sector and this is where our trained employees take hold. “Our intention is to lead, not to follow”. As we wait for our FHA approval we are gearing up to do reverse mortgages and the new products FHA is putting out. In 2008, this is a necessity! Our marketing is going to follow. This is what sets us apart from others. How we operate in our marketing deserves dedicated series of blog posts. If you want to grow and be successful in 2008 like us stay tuned! www.ecmapply.com - employment www.expresscapitalmtg.com - Main Ryan Kohl