Real Estate Postcards Are Back In The Game

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Real Estate PostcardsIf you like the idea of contacting your target audience directly and like saving money on marketing, you'll be happy to hear that real estate marketing postcards are back in the game!

The Internet has been leading the way for farming and prospecting new real estate leads these days, but the US Postal Service recently changed the game with their new 'Every Door Direct Mail' program (EDDM for short).

The old way of marketing with postcards required mailing lists which came with added cost, but with EDDM, mailing lists are a thing of the past! And, with EDDM you save big on postage at pricing as low as 14.5ยข per postcard without the need for a postage permit.

To get started, you'll log into your bussiness account on the USPS website (free to setup) and go to the EDDM page. From there, simply pick your target prospecting area by zip code, print out the forms needed and give your post office a bundle of unaddressed real estate postcards, and let them do the rest!

This is a super efficient and cheap way to announce a short sale, new listings, open houses and more. So if you didn't already know about EDDM, now you do! Get more details about EDDM and check out our real estate postcard ideas that are EDDM ready at!

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Jon Eliason
EXIT Realty Advantage Pagosa, Pagosa Springs, Colorado - Pagosa Springs, CO

Nic ~ Thanks for the info. I am just about to start my Summer Campaign. Can't beat the associated cost.

Apr 23, 2012 11:32 PM #1
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