Bloomington Normal IL Real Estate Agent Mary Borth Earns Internet Marketing Specialist Designation

Real Estate Agent

Friday, April 6, 2012

8:00 a.m. Central


Bloomington-Normal Real Estate Agent MARY BORTH Awarded Internet Marketing Specialist Designation

Advanced Marketing Designation Recognizes Deep Understanding of Internet Marketing Strategies for Helping Customers Buy & Sell Homes

Bloomington,  IL (April 06, 2012) – Mary Borth, a real estate professional with Keller Williams Realty in Bloomington Normal, has been awarded the Internet Marketing Specialist Designation for her proficiency in using Internet marketing strategies to help her customers market their properties throughout the Web.

Borth is now completely trained in marketing real estate across the Internet, including on all the major search engines, social media channels, CraigsList and more – with proven strategies that drive the maximum traffic and inquiry volume to help homes get sold fast and for the highest price possible.

“The most important attribute in choosing a real estate agent today is mastery of the Web as a marketing tool for your home or property,” said Ben Kinney, founder of the Internet Marketing Specialist Designation.  “Mary has mastered the Web marketing best practices I actively use in my practice, and has differentiated herself among other real estate professionals in the market with these skills.”

For more information about Mary Borth and Keller Williams Realty, please visit .

About Mary

“I was born and raised in west central Illinois and returned to the Midwest after living out of state for several years. I love the Bloomington Normal area because the community retains a small town feel, but offers much more. The real estate market here is doing very well, in fact our inventory of listings is down from this time last year. A year ago there were about 1400 active listings and we are sitting at about 1100 right now. It’s a great time to sell. I definitely have more buyers right now than I do sellers and that’s good news if you want to move a property! IMSD has taught me how to effectively market homes to todays buyer. They aren’t looking at print ads to find a home, they are online talking to their Twitter or Facebook friends. It’s a whole different ballgame now. Traditional marketing is not going to reach this audience. That’s where both IMSD and Keller Williams, have given me an edge. Keller Williams is a very tech-driven company and locally is growing in market share every month. I’m proud to be affiliated with both Keller Williams Realty and IMSD because both organizations are dedicated to keeping agents at the forefront of emerging technology and marketing practices. That’s nothing but good news for both buyers and sellers in Bloomington Normal.”


Press Contact:

Mary Borth

Keller Williams Realty, Bloomington-Normal


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