A well developed marketing strategy is essential is selling homes. Not just any marketing strategy, a strategy that is tailored. A well thought out strategy that is tailored for the target buyers/audience in marketing is essential.
At Holman & Holman you have a team of executives, marketing leaders, technologists and negotiation experts that are proven in multiple industries. We are leveraging technology to bring you the best solutions in home marketing, real estate servicing and buying services. Recently we have significantly expanded our own web marketing newtork with the launch of www.DirectoryServicesAZ.com Just another tool to help in the cross sell of homes in any market segment.
Today I am pleased to announce the launch of the Platinum Realty Collection. A premium selection of exquisite estates throughout the phoenix metro areas. www.PlatinumRealtyCollection.comrepresents a market segment strategy that is tailored for each individual homes characteristics. We take those characteristics that are the pivotal selling point of the home and we make it the focal point of the entire marketing approach. How? well PlatinumRealtyCollection.com is the hub of proprietary web domains that have been purchased over time that represent the typical features of premier homes and realty throughout the valley, these features are the "focal point" I mentioned earlier. A great example would be a Lake Side View home that can be found at www.lakesidebliss.com.
Furthermore we will take LakeSideBliss and leverage the marketing appeal of that throughout all marketing mediums that we choose, Print, Media, Internet etc again based on the target audience.
We think you will agree, that this represents a powerful marketing engine that is market leading and a differentiator. At Holman & Holman you get a "Commitment to Excellence through Innovation, Integrity and Quality".
If you are interested in listing with us through this exclusive program, you can do so by contacting us at:
listme@platinumrealtycollection.com
We have many exclusive domains to market your homes unique appeals.
Nathan Holman - Holman & Holman Team - Realty USA Southwest.
REALTOR - Serving Glendale, Phoenix, Scottsdale, Peoria, Cave Creek
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