Every day, consumers are coming up with new ways to find their next real estate agent. One of the more creative ways we've been seeing lately is the use of the Siri on the iPhone. Siri gives the iPhone user the ability to ask ANY question (believe me, we've tried!) while they're moving through their busy lives. So criteria does Siri use to determine who shows up when the buyer or seller asks the question:
"Siri, find me a real estate agent."
During the April 2012 RainCamp event, IMSD founder Ben Kinney revealed his findings on how Siri decides which real estate agent would be recommended by Siri. Watch this three minute video for Ben's insight on mobile real estate marketing.