Real estate is a "multiple personality" kind of career. Think about it... you probably have numerous different email addresses, a couple of websites, a few phone numbers, and YOU as the lucky recipient who gets to sort through all of that data. So when Ben Kinney shared one of his online marketing strategies during the April 2012 RainCamp event people were definitely a little bit skeptical of the idea!
Watch this 2-minute video and then tell us what you think:
During this video, Ben Kinney talks about his real estate marketing tactic of keeping multiple accounts (aka personalites) on Twitter. He does this to make sure his messaging is always on track for various audiences. Take potential buyers for a HUD property compared with a luxury property as an example. By lumping those two groups of real estate prospects into a single Twitter feed, he would most likely repel both sets of buyers. By having a Twitter account dedicated exclusively to the luxury home buying experience and topics that are of interest to that demographic, he positions himself as an expert in luxury home marketing.
Luxury homes, new construction, HUD properties, first time home buyers... all of these are real estate marketing niches that agents can pursue through Twitter.