Using Multiple Twitter Accounts for Real Estate Marketing

Education & Training with Internet Marketing Specialist Designation

Real estate is a "multiple personality" kind of career.  Think about it... you probably have numerous different email addresses, a couple of websites, a few phone numbers, and YOU as the lucky recipient who gets to sort through all of that data.  So when Ben Kinney shared one of his online marketing strategies during the April 2012 RainCamp event people were definitely a little bit skeptical of the idea!

Watch this 2-minute video and then tell us what you think:

During this video, Ben Kinney talks about his real estate marketing tactic of keeping multiple accounts (aka personalites) on Twitter.  He does this to make sure his messaging is always on track for various audiences.  Take potential buyers for a HUD property compared with a luxury property as an example.  By lumping those two groups of real estate prospects into a single Twitter feed, he would most likely repel both sets of buyers.  By having a Twitter account dedicated exclusively to the luxury home buying experience and topics that are of interest to that demographic, he positions himself as an expert in luxury home marketing. 

Luxury homes, new construction, HUD properties, first time home buyers... all of these are real estate marketing niches that agents can pursue through Twitter.


Re-Blogged 1 time:

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  1. Paul Gapski 08/12/2012 04:49 PM
Real Estate Sales and Marketing
ben kinney imsd raincamp twitter

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Kevin Sembrat
Diversified RCS Inc; - Manhattan, NY
I agree so much with the Twitter points made here -- thanks!
Apr 25, 2012 03:25 PM #1
Aaron Eden
Tucson, AZ

I've encountered someone here who's not into Twitter and it somehow amazed me because it seems that everyone tweets these days.  Thanks for sharing!  I guess, Twitter, like any communication tool, can work wonders if you think of it as a 2-way radio to engage your audience; not just some megaphone for you to flood people's feeds with your marketing messages.

Apr 30, 2012 02:27 PM #2
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Sunny San Diego

Jul 08, 2012 02:57 AM #3
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Ben, et al,

There is absolutely nothing wrong with that! It is a good way to feed relevant information to target audiences. We agents don’t have to have multiple personalities but we certainly wear many hats. (:o}›


Aug 04, 2012 11:16 PM #4
Jane & Jeff Daley, PhD
Luxury Valley Homes Scottsdale - Scottsdale, AZ
Scottsdale Real Estate Arizona

Didn't realize that Twitter could be used in such ways. I tried the search and it worked. Thanks for the pointers.

Aug 04, 2012 11:26 PM #5
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

Guess I just haven't searched this avenue enough. I still don't really think I have enough to say on a "twitter" basis to keep up tweeting.

Aug 05, 2012 12:12 AM #6
Debbie Durkee
Coldwell Banker Select, Realtors -- Tulsa, Oklahoma - Tulsa, OK
ALC, CRS -- Land & Country Estates near Tulsa

I didn't realize that we could have multiple Twitter accounts.  Isn't that somehow against the Twitter rules?

Aug 05, 2012 12:52 AM #7
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

There is no question it is a good move - in fact I have three accounts:)

Aug 05, 2012 03:37 AM #8
Ann Wilkins
Golden Gate Sotheby's International Realty - Oakland, CA
Oakland, Berkeley, Piedmont CA

I have two twitter accounts but for the life of me, I can't remember my original one that I set up to follow REO's. There was an REO agent back a few years that used twitter to give the update on all their REO listings but as the REO market slowed down, not sure if she still uses it.  This motivates me to get me twitter accounts in order and to use the technology!

Aug 05, 2012 04:29 AM #9
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

We think that makes sense for not just Twitter but all social media.

Aug 05, 2012 08:05 PM #10
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

No idea how you do all of this ....

Aug 05, 2012 10:28 PM #11
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Bob be careful with multiple accounts on mulitple platforms. On Facebook for example those should be Business Pages not different profiles.

Aug 06, 2012 03:06 AM #12
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Debbie, nothing against this on Twitter so have as many accounts as you wish. Just make sure you can keep up with them.

Aug 06, 2012 03:08 AM #13
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

The IMSD gang:

I remember hearing Ben say that one need several twitter account(website, too) and though it was a very sensible way to approach the variety of customers we have.

Aug 06, 2012 05:12 AM #14
Jon Quist
Tucson's BUYERS ONLY Realtor since 1996

Very good tip. Separating the "categories" with different Twitter accounts is a good idea. 

Aug 06, 2012 04:47 PM #15
Marsha Cash
RE/MAX Advantage - Stockbridge, GA

Good idea, now I just need to get busy on Twitter.

Aug 07, 2012 01:34 AM #16
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Having mutiple accounts sounds like a good idea, but time consuming. I'd have to get a paid Hootsuite account to manage them all, but it is worth consideration.

Aug 07, 2012 04:17 AM #17
IMSD Designation
Internet Marketing Specialist Designation - Kirkland, WA

Why a paid Hootsuite account Lynda? Use the free version or check out TweetDeck (owned by Twitter) that is what we do to run many accounts

Aug 07, 2012 05:12 AM #18
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