Driving down the freeway, I was minding my own business.
The truck in front of me caught my attention.
“About Grout”. I instantly knew he had something to do with tile. Maybe he sold it, maybe he installed it. Maybe both.
I don’t know his name. Would not remember it if it was on his truck.
But About Grout has a ring to it. Simple. Catchy. Easy to remember.
He must have thought I was stalking him, because I took pictures of three sides of his truck.
My simple lessons about branding?
5. Well done
Notice he has real tiles on the outside of his truck.
Good job! When I need something to do with tile, I will Google “About Grout”