Branding

By
Industry Observer with Retired

Branding

Branding

Driving down the freeway, I was minding my own business.

The truck in front of me caught my attention.Branding

“About Grout”. I instantly knew he had something to do with tile. Maybe he sold it, maybe he installed it. Maybe both.

I don’t know his name. Would not remember it if it was on his truck.

But About Grout has a ring to it. Simple. Catchy. Easy to remember.

He must have thought I was stalking him, because I took pictures of three sides of his truck.
Branding
My simple lessons about branding?
1. Simple
2. Relevant
3. Catchy
4. Memorable
5. Well done
Branding
Notice he has real tiles on the outside of his truck.

Good job! When I need something to do with tile, I will Google “About Grout”

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Rainer
390,804
Nor Yeretsian
Envoy Capitol Realty Inc. - Toronto, ON
Envoy Capitol Realty Inc., Brokerage Toronto

Good post Phil.

Simple and Direct its the best approach. 

We are all a brand of sorts in the minds of everyone we meet or see, some welcoming some not.

cheers

Nor

www.envoycapitol.com 

Apr 27, 2012 10:09 PM #1
Rainer
535,474
David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

Great post that all of us should pay attention to... Thanks for sharing..

Apr 27, 2012 10:29 PM #2
Rainmaker
834,532
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Phil, great example about branding and how simple it can and maybe should be.

Apr 27, 2012 10:30 PM #3
Rainer
20,472
Eric Estate
JB Goodwin - Austin, TX

The power of branding is almost magical - Just a few simple choices at the beginning of your business can easily define it. But it's never too late to change, either.  

Apr 27, 2012 11:23 PM #4
Rainmaker
589,571
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Thanks for your comments.

I know we are told our name is our brand. But I am always struck by a catchy and memorable name of a business.

"About Grout" is about as simple as you get. But I will remember it for years to come.

Phil

Apr 28, 2012 01:29 AM #5
Ambassador
2,123,828
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

The old standby from grandpa K.I.S.S. "Keep It Simple Stupid" still works today and if you do you will be remembered. 

 

Apr 30, 2012 02:57 PM #6
Rainmaker
589,571
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired
Hi Todd, You mean, like, adding a baseball bat to your name and talking about home runs in real estate? :) Phil
Apr 30, 2012 08:41 PM #7
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Phil Leng

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