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Optimize Your LinkedIn Profile Page ~ Do You Know How?

By
Industry Observer

How to Optimize your LinkedIn Profile Page

Fix the Links to YOUR Websites

Last month I asked the question....

“Do You Know How to Optimize Your URL on LinkedIn?"  Easy, and many of us got it done!  While I was cleaning up my own URL and working on my profile page, I found a few other tips I was missing on some simple details. I knew that if I was that many others would be too. I thought i would share in the potential Google Juice.

LinkedIn Profile PageSince Google, even with all of its constant changes, still likes LinkedIn, it is a good idea to make sure that we are doing as many things possible the right way. If you are on  LinkedIn, that means you should have a proper profile page. Just signing up and not doing anything can be worse than never creating a page. 

What I found was that being generic is not helpful either. To help solve that I learned... How to Optimize those links to your Website & Blogs on your LinkedIn Profile Page.

Again super easy and fast and tells Google that you are a real person and not yet another fake identity out to annoy the public.

The process is quite easy.

1. Go to your “Public Profile Page” on your LinkedIn Page

2. Scroll down to “ Add Websites” and click the edit button.  Initially, they will come up as generic links to "My Blog" and "My Company"

3. Always Click “Other” and Customize the links to your website and blogs on your profile page by using Your Key Words - Anchor Text and then the actual url

4. Don’t forget to click save, and you will see the titles of your websites which gives you some additional SEO and Google Juice


LinkedIn Profile Page

Super easy... and ..

If all else fails, use the video below and get some additional tips

Connect with ME on LinkedIN

Comments(73)

Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Lora ~ Glad to get them out of the way... it all adds up to the proper presence online.

Peggy.... It does and we are tricked into just filling out the forms. Next time there are choices we are more apt to look into what would work best.

May 14, 2012 01:09 AM
Pam Smits
Staging Fox Valley, LLC - Oshkosh, WI
Home Staging, Appleton, WI, Oshkosh, WI; Green Bay, WI

There are so many things I am not doing correctly with LinkedIn, now you have helped me solve one of those issues!  Thanks so much!

May 14, 2012 03:55 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Janis:

After your first blog, I went to Linkedin to update my profile.  When I got there I had other things to do and never did update my profile.  I will not with your added information.  Thanks.

May 14, 2012 04:23 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Pam ~ There is always something to get done.. I too need to use LinkedIn more and better. I've been trying to figure out just what works best, and i will certainly blog about it again if i find more!

Evelyn ~ Glad it made you take pause and look to see what needs to be done. I know that when it is spelled out and simple I am more apt to just get it done!

May 14, 2012 04:30 AM
Paddy Deighan MBA JD PhD
http://www.medicalandspaconsulting.com - Vail, CO
Paddy Deighan J.D. Ph.D

thank you for the helpful information...many of us forget that LinkedIn has become valuable again

May 14, 2012 10:40 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Paddy ~ for me.. I'm working to still figure out more on how to get it to function best. I will pass it along if I am able to find more useful things about it. I know that it can do more, but just figuring out all the details is the goal.. simplicity is key.

May 14, 2012 11:27 PM
Patty Mortara | Hunterdon County (NJ)
Hunterdon County Homes - Flemington, NJ

Janis - thanks for this valuable information. Sometimes you just have to sit down, turn the phone off, read the instructions and get the job done.  I need to spend more time on Linked-In and understand the ins and outs.  This post defiantly will help with that!

May 15, 2012 04:05 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Patty ~ Glad it is of value.. some days we just need to make a list and actually stay on that list and complete it! LOL

May 15, 2012 06:57 AM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo
 

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 16, 2012 01:28 AM
Anonymous
Anonymous

Hi Janis,

 

Thanks for sharing.  Ever so often I forget, or get too busy, to update and optimize my profile. I can now apply your tips as I attend to the overdue.

 

Cheers.

May 16, 2012 06:34 AM
#64
Ranji Singh
Century 21 Heritage Group Ltd. - Newmarket, ON

Hi Janis,

 

Thanks for sharing.  Ever so often I forget, or get too busy, to update and optimize my profile. I can now apply your tips as I attend to the overdue.

 

Cheers.

 
 
May 16, 2012 06:35 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Paul ~ What I have learned at ActiveRain I can't even measure. What i do know is that when something works I love to emulate the process. In working on my interet presence I learned a few things and I'm glad to be able to share and give back. Thanks for stopping by!

Ranji ~ VERY true on how we don't want to redo the things we thought were completed.. but.. it is something to not be ignored.

May 16, 2012 10:49 AM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

BINGO! Janice just supplied me with my winning tip of the day. Every day in the Rain is an OPPORTUNITY TO LEARN SOMETHING NEW. Thanks, Janice. I'm going to do it right away.

May 21, 2012 07:35 AM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

I'm back. Oh, Janice, I'm so glad for this tip, because when I logged on to linkedin to do it, I found that my OLD (read defunct) websites were still there, insgtead of those I actually use today. So, not only were they not optimized with keywords, two of them were actually BAD LINKS! Heavens to Betsy, I needed this tip today.

May 21, 2012 07:57 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Elva .. I am thrilled that it was so helpful!! Glad its all fixed and Linkedup to everyone now!!

May 21, 2012 08:04 AM
Sonia Riahi
TourZap - Orléans, ON

Great blog post! So many people forget about LinkedIn when thinking about their social media and online persona. Can't wait to fix up our profile on the website! Thanks!

May 31, 2012 04:39 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Sonia.. i know that it is dismissed. It does not have the bling of facebook or google plus.

May 31, 2012 02:26 PM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

GREAT tip!! Just did it!!

Jun 03, 2012 10:26 AM
Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Travis.. glad you found out how it works.. and got the job done.. too many never do

Jun 03, 2012 12:47 PM
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com
Awesome!!! Thanks for sharing...I just added this to my to-do list.
Mar 15, 2013 03:50 AM