1.) Price
There are so many reasons why setting the listing price too high is a bad idea among them are many realtors might not show it and buyers who can afford it will be looking for bigger and better homes and buyers that might want it can not afford it. Over priced homes tend to sit on the market longer (causing the seller to lose money) and end up on what I like to call the discount rack, thus being reduced selling for less than market value. Today's buyers are more informed about the market conditions than before.
2.) Its Location
Now there is nothing that can be done about the location of a property and location does not only mean the particular part of town a property is located in but the area surroundings as well and also the condition of the neighboring properties so the only thing you really can do is make sure it is priced right.
3.) Its Condition
The majority of buyers today are looking for homes that they can move right into not having to do much if anything at all. There are several cost effective improvements that can maximize the salability of a home.
And finally
4.) The Way It Is Marketed
It takes more than just putting it in the MLS and putting up a sign and then hoping for a sale, you have to use several avenues of advertising because the more exposure a property gets the better chance you stand of getting a qualified buyer. Some avenues are: Internet, news paper ads, Open Houses, Local Mailings, Word of Mouth, Networking with other agents, door knocking, working with relocation services and of course family members and friends because sometimes they may know of someone looking to move.
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