The contact us page on a company website *SHOULD* have a real email address listed, a clickable one.
Sadly, many web designers counsel the business owner to use a web form rather than a real email address.
If you use Google's Gmail you just plain aren't going to get spam. The use of a web form if it is to collect an email address and/or get your prospect to provide information so you can give them a quote is fine.. .just make sure you also have a real email address so they can click on it and their email program will open up automatically.
What I just described is a marketing mistake, the next problem is a social media marketing mistake:
You list your LinkedIn profile, either with an icon or a text link to the url for your LinkedIn profile... but without an email address, no one can request to join your LinkedIn network ???
Why did you put it there if we can't contact you?
You'd be better off not adding a LinkedIn profile link at all if you didn't want to have to put up with the email it generates:
Social Media Marketing Done Correctly means this... it's not for YOU to talk TO THEM... it's for THEM TO TALK with YOU.
The 3rd most common marketing mistake web designers seem to keep making is on the contact phone number: graphic designers seem to like using dots between the numbers rather than dashes. Perhaps they are attempting to not be boring... well here's what happens when you use 240.397.9804 and you view my site through a smartphone:
the number isn't clickable... More and more your prospective customers are going to view your site not via laptop, not via desktop... your customers are using their phones, a smartphone.
Now when you visit a website on your phone and the phone number is embedded in a graphic... you can't click on it.
If you view this site from your phone, click on 240-397-9804 and that will dial me.

Comments(5)