Social Media Marketing Mistakes - Contact Email On Your Site

Services for Real Estate Pros with Frederick Web Promotions
Web Designers basically tell business owners what to do. The business owner usually has no clue as to what should and shouldn't be on a company website.

The contact us page on a company website *SHOULD* have a real email address listed, a clickable one.

Sadly, many web designers counsel the business owner to use a web form rather than a real email address.

If you use Google's Gmail you just plain aren't going to get spam. The use of a web form if it is to collect an email address and/or get your prospect to provide information so you can give them a quote is fine.. .just make sure you also have a real email address so they can click on it and their email program will open up automatically.

What I just described is a marketing mistake, the next problem is a social media marketing mistake:

You list your LinkedIn profile, either with an icon or a text link to the url for your LinkedIn profile... but without an email address, no one can request to join your LinkedIn network ???

Why did you put it there if we can't contact you?

You'd be better off not adding a LinkedIn profile link at all if you didn't want to have to put up with the email it generates:

Social Media Marketing Done Correctly means this... it's not for YOU to talk TO THEM... it's for THEM TO TALK with YOU.

The 3rd most common marketing mistake web designers seem to keep making is on the contact phone number: graphic designers seem to like using dots between the numbers rather than dashes. Perhaps they are attempting to not be boring... well here's what happens when you use 240.397.9804 and you view my site through a smartphone:

the number isn't clickable... More and more your prospective customers are going to view your site not via laptop, not via desktop... your customers are using their phones, a smartphone.

Now when you visit a website on your phone and the phone number is embedded in a graphic... you can't click on it.

If you view this site from your phone, click on 240-397-9804 and that will dial me.

Contact Phone Numbers using dots do not allow the phone to dial, the software that runs your phone only recognizes dashs... not dots

Yes we are for hire and have a good, better, best plan for you to choose from

Kevin Kueneke
Caliber Home Loans - Encinitas, CA
San Diego Mortgage Banker

I did not realize using dots instead of dashes made a difference, thanks for pointing that out.

Apr 29, 2012 10:44 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

David - lots of good information here. Thanks for sharing....and it's great to see here in the rain.  I've been so busy with biz that I have totally not been on your FB group - I look forward to doing so again one of these days.  

Apr 29, 2012 11:36 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great stuff, David.  Thankfully, I'm okay on the phone #...the dots always annoyed me.  I hadn't thought about the linkedIn dilemma.  Hmmm.  And, I still need to give throught on the first one and whether I want to shift it.

Apr 29, 2012 08:59 PM
Dr. Stacey-Ann Baugh
Century 21 New Millennium - Upper Marlboro, MD
A doctor who makes house calls.

As usual great information.  I'm having a new wordpress site designed (finally) so i'll make sure these things are done correctly.

May 08, 2012 09:27 PM
David Bruce, Jr.
Frederick Web Promotions - Frederick, MD
Local SEO Apex Predator

Thanks Stacey, did you catch my latest blog post on web designers not knowing what they're doing?

May 08, 2012 09:38 PM