Where the trends of social media are taking us..

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Trends of Social Media

Where they will lead us..

We are living in a time of social media, social networking and technology. Texting has replaced many phone calls for convenience as have emails. Facebook is a main avenue of communication not just for young people but also for marketing your business as well as making new business connections. Aside from those two there are numerous other social media/networking sites that many small businesses are diving face first into. However, while this type of marketing and communication is popular and often preferred, where is this specific avenue taking us as a generation? This morning while looking over Forbes’ website, I came across a good article on social networking.  It’s titled “What’s Next in Social Media” written by Clark  and is a fantastic source of information for trends in social media and networking. 

Social Media as Mass Media

A long long time ago in a galaxy far far away the marketing community was not too fond of blogs – that may be putting it lightly. However, after having tried blogging as a marketing technique and having seen returns, the marketing community is singing quite a different tune about this subject. Now we’re all on the technological and social media bandwagon putting out tons of information on a daily basis. This popularity in itself could become a problem. Many companies, business owners and bloggers have gone “posting crazy” that many critics believe the quality will decrease as the quantity of these blogs increases. So here’s a good rule for continuously producing good quality content: “Make sure it’s interesting and USEFUL to the audience, and that you’re passionate about whatever you’re creating”. I personally believe this ‘rule of thumb’ holds true in most sectors of business and marketing, but in social networking this rings true as a golden rule.

It’s the Facebook Era – For Now

Anyone remember Myspace? How about Friendster? These were both social networking sites that are now obsolete. The author of this article has observed a trend that any one company’s dominance is shrinking by half every time. “IBM had it for forty years, Microsoft for twenty years, Google for ten years, and now it’s the era of Facebook”. While I heartily agree that this is an observable trend, all of these companies still remain prevalent. So while Facebook may indeed be a “passing trend”, it’s still the trend to invest time and energy into while it remains so popular and has so many visitors.

Blogs Won’t Die

Look to the younger generation… for them blogs are not all the rage. Instead, they invest time and energy into Twitter, YouTube, Facebook and StumbleUpon. These are not exactly the long form blog sites that many companies are choosing to market though. Nonetheless, don’t lose hope in your blogging! By continuing your blogs and keeping them up to date, by the time the younger generation is ready to delve into what your company really represents, your blogs will be there waiting for them. Appealing to the younger generation is often a target for many marketing companies, but why target them when they’re not quite ready?

We’re all Media Companies

Essentially, if you work for any company, you are a part of the social media and networking world. Everything is about how you market yourself and allow the public to see you. “The lines between everything have blurred thanks to the Internet”. Having information available and instantaneously so, everything is about getting your name out into the social media world. It is because of this that you cannot disclude yourself from this arena.

I’m Lynn Tardibuono, local Sonoma County business owner since 1988 and social media has become a huge part of my successful business. For more tips keep reading my blogs and if you or someone you know in California has been turned down for a loan loan to purchase a home, visit  our webpage to see how we can help with our Hard money loans!

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Lynn Tardibuono – Flipper Chick- Real Estate Agent and Co-Owner of Sun Pacific Mortgage and Real Estate.  Serving Sonoma County since 1988.  Her number is (707)523-2099 and you can also visit our redesigned website at http://www.sunpacmortgage.com Also be sure to like us on facebook! Click this link!

Comments (3)

Gina Tufano
Ask Gina & Company with Pearson Smith Realty - Sterling, VA
Ask Gina & Company, Northern Virginia Real Estate

Great post! I like that you make note of the different demographics of generations vs. what media they use. In relation to real estate, it's important to note that the older generations are growing and many have money to spend and/or are looking to down-size! While some have Facebook, not all do. Many would be more reseptive to reading a respected blog for information.

May 07, 2012 05:09 AM
Coldwell Banker Excellence
Coldwell Banker Excellence - Brea, CA

Nice post. Thanks for sharing. The social media definitely is catching up like wild fire. It is not just for social purposes but also for business. From a business point of view social media is doing wonders for companies. That is why companies today do not hesitate to spend either time or money on it. It is surely here to stay for a long time now.

May 07, 2012 10:51 PM
Lynn Tardibuono
Sun Pacific Mortgage and Real Estate - Santa Rosa, CA
Sun Pacific Mortgage and Real Estate

Gina, I appreciate such a compliment! I agree that it's not only important to realize the trends of today but also how the trends of the past have affected the technology of today. Those who are not online yet certainly should jump on the band wagon and start getting more tech savvy. Thanks for the read! 

Coldwell Banker, I believe that social purposes and business purposes have almost become synonymous in today's world of technology. Facebook to advertise business, blogs to generate new leads, linkedin for more connections.. the list goes on and it's all intertwined. I agree that this form of advertising and marketing is stickin around.. so those in the business not caught up it's about time!


Thanks to both of you for reading and taking the time to comment

May 08, 2012 03:40 AM