Trends of Social Media
Where they will lead us..
We are living in a time of social media, social networking and technology. Texting has replaced many phone calls for convenience as have emails. Facebook is a main avenue of communication not just for young people but also for marketing your business as well as making new business connections. Aside from those two there are numerous other social media/networking sites that many small businesses are diving face first into. However, while this type of marketing and communication is popular and often preferred, where is this specific avenue taking us as a generation? This morning while looking over Forbes’ website, I came across a good article on social networking. It’s titled “What’s Next in Social Media” written by Clark and is a fantastic source of information for trends in social media and networking.
Social Media as Mass Media
A long long time ago in a galaxy far far away the marketing community was not too fond of blogs – that may be putting it lightly. However, after having tried blogging as a marketing technique and having seen returns, the marketing community is singing quite a different tune about this subject. Now we’re all on the technological and social media bandwagon putting out tons of information on a daily basis. This popularity in itself could become a problem. Many companies, business owners and bloggers have gone “posting crazy” that many critics believe the quality will decrease as the quantity of these blogs increases. So here’s a good rule for continuously producing good quality content: “Make sure it’s interesting and USEFUL to the audience, and that you’re passionate about whatever you’re creating”. I personally believe this ‘rule of thumb’ holds true in most sectors of business and marketing, but in social networking this rings true as a golden rule.
It’s the Facebook Era – For Now
Anyone remember Myspace? How about Friendster? These were both social networking sites that are now obsolete. The author of this article has observed a trend that any one company’s dominance is shrinking by half every time. “IBM had it for forty years, Microsoft for twenty years, Google for ten years, and now it’s the era of Facebook”. While I heartily agree that this is an observable trend, all of these companies still remain prevalent. So while Facebook may indeed be a “passing trend”, it’s still the trend to invest time and energy into while it remains so popular and has so many visitors.
Blogs Won’t Die
Look to the younger generation… for them blogs are not all the rage. Instead, they invest time and energy into Twitter, YouTube, Facebook and StumbleUpon. These are not exactly the long form blog sites that many companies are choosing to market though. Nonetheless, don’t lose hope in your blogging! By continuing your blogs and keeping them up to date, by the time the younger generation is ready to delve into what your company really represents, your blogs will be there waiting for them. Appealing to the younger generation is often a target for many marketing companies, but why target them when they’re not quite ready?
We’re all Media Companies
Essentially, if you work for any company, you are a part of the social media and networking world. Everything is about how you market yourself and allow the public to see you. “The lines between everything have blurred thanks to the Internet”. Having information available and instantaneously so, everything is about getting your name out into the social media world. It is because of this that you cannot disclude yourself from this arena.
I’m Lynn Tardibuono, local Sonoma County business owner since 1988 and social media has become a huge part of my successful business. For more tips keep reading my blogs and if you or someone you know in California has been turned down for a loan loan to purchase a home, visit our webpage to see how we can help with our Hard money loans!
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Lynn Tardibuono – Flipper Chick- Real Estate Agent and Co-Owner of Sun Pacific Mortgage and Real Estate. Serving Sonoma County since 1988. Her number is (707)523-2099 and you can also visit our redesigned website at http://www.sunpacmortgage.com Also be sure to like us on facebook! Click this link!