What Do You Look For in a Real Estate Agent?

Real Estate Agent with Baird & Warner Real Estate
What Do You Look for in a Real Estate Agent?

Pretend for a moment that you could choose the perfect real estate agent to work with you.  If you are What Do You Look for in a Real Estate Agent?selling your home, you will probably interview several to see who fits with your goals and personality.  If you are a buyer, you may get names from friends or co-workers, you could meet an agent at an open house, or find someone online.

But what exactly is it that you want and need.  Have you ever stopped to think about what your expectations are in a real estate agent?  

One can't always know how their agent will perform until after the deal is done - and it's either you want to give their name to anyone who asks, or you never want to hear that name again. Or, more likely, something in between.  

My firm, Baird & Warner, surveyed us agents what we would look for in a real estate agent.  That's an interesting survey - experienced agents asked to compile the characters of a good agent, and what we would expect from them.  

Successful real estate agents know this list by heart - it is the bible by which they conduct their business.  

Characteristics of a Good Real Estate Agent

Proven Track Record
Full Time
Market Statistics Knowledge
Knows Inventory
Full Service
Innovative Marketing
Strong Work Ethic
Good Contacts
Strong Referral/Client Base
Well-Liked in Community
Good Negotiating Skills

Expectations of a Good Real Estate Agent

Has Resources (i.e. attorney, inspectors, stagers etc.)
Understands the Client's Goal
Insures Buyers are Qualified
Prices Homes Properly
Available When Needed
Problem Solves
Returns Phone Calls
Regular Feedback
Attractive Marketing Materials
Technology Savvy
Overcomes Objections
Knowledge of Competition
This is by no means a complete tally of what prospective clients should be looking for - everyone has their own needs, perceptions, and slants.  But it is what a group of professionals feel are important to their clients.

Any thoughts or additions?
Posted by

Margaret Goss - Winnetka and North Shore Real Estate Broker
Specializing in homes for sale in Winnetka, Wilmette, Kenilworth, Northfield, Glencoe, Glenview, Northbrook, and Evanston.

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Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

I wish there was a way to explain the difference in real estate agents to consumers.   Just because we have a COE doesn't mean everyone is ethical.

Jun 01, 2012 01:31 AM #1
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Yvette - everyone is not ethical, that's for sure. 

Jun 01, 2012 02:08 AM #2
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Margaret Goss

Chicago's North Shore & Winnetka Real Estate
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