Get Your Face Out There To Get More Listings

Real Estate Broker/Owner with Tutas Towne Realty, Inc and Garden Views Realty, LLC BK607690

broker bryant

Hi folks. Here's an article I wrote 5 years ago. Maybe some of these tips will help you in your business.


"Broker Bryant, will you list our house?"

Originally posted May 19, 2007

Today, I'm going to write about my week as a listing Broker. Not quite sure where this is going to end up but let's see what I can come up with. Maybe, it will be educational, maybe not. Either way it will be my post for today. Sometimes, I just have to start typing to get the juices flowing.

I had a pretty busy week when it comes to taking listings. I took five new ones. Several are in different stages of being made market ready so won't hit the system for a week or two. But what I thought was interesting was the diversity in the way these folks decided to do business with me. I wasn't in competition for any of them. They basically just called me and said "list my house". That's pretty normal for me but I still like it when it happens.

The first listing is a house owned by an out of State mortgage broker. I had met him in late 2005. He was the MB for a Buyer, that was purchasing one of my listings, with the help of another REALTOR®. Well, I spoke to him several times during the course of the transaction, as I always do, and after the deal closed I ended up asking him if he wanted to buy a property in Florida. Well he did, so I sold him one of my listings, sight unseen, over the Internet. His plans, for the house, have changed so he called me this week to place it on the market and sell it for him. OK, I can do that! So by taking the time to form a relationship over the phone, I will end up with two sales.

The second Seller called me off my expired letter. As you know I send them out daily to every expired and withdrawn listing in my area and have for years. His house has been on the market for three months at $240,000. I just listed at $185,000 to $195,000!!!! That's right folks. His property was overpriced by 20%!!! My goodness, I'm glad he called. He's out of State and the house is costing him money every month. So by sending out my expired letter, religiously everyday, I just got a very clean and priced to sell, listing. Yippee!!!

My third listing, came from a guy who works for the local water company. His job is driving around all day turning water service on and off. He called because he sees my signs everywhere and always notices that the "For Sale" riders are getting changed to "Sold" riders very quickly. His perception is that I am the only one selling houses. Why is that? Well, I'll tell you why. First, I am selling properties, but most importantly, I am one of the only REALTORS® in Poinciana, that changes the rider as soon as my property goes pending. I get tons of listings from doing that one simple thing.

OK, my fourth listing, was a referral from one of my current Sellers. Even though I haven't sold their house yet, they have been telling everyone about me. Why? Because I am sooooooo good looking! Oops! that's not right. Sorry, I got carried away. They tell folks about me because of my communication skills. I am in constant contact with my Sellers. I call them all the time. They are my friends. So like friends do, they refer me business.

Now, my fifth one, I really like. These folks called me because of something I used to do ten years ago!!!! When TLW and I first opened Tutas Towne Realty, Poinciana only had about 10,000 people and had one grocery store, the Winn Dixie. Everyone shopped at the Winn Dixie. At that time, I drove a green Sebring convertible and used to put my magnetic signs on the side and cruise through the Winn Dixie parking lot, with my top down, waving at people, smiling and just having a good ole' time!! I would do this several times a day and I did it for a few years. I was a happy guy, so I would have my stereo playing. I'd be singing, waving and talking to people. It was my own little, one man parade. Well, these folks saw me doing this several times, wrote my number down and knew that when the time came for them to sell, they would call me. Ten years later, they did. How cool is that?

"OK, Broker Bryant, there you go bragging again. What's your point?" My point is, I did absolutely nothing special. These things required no skill whatsoever. All that was required was doing little things, everyday, to move my business forward. Anyone can do it. But will you?

  • Be friendly when talking with others in the business.
  • Have a daily plan whether it's mailing an expired letter or making calls. The key being daily. Just do it!
  • Little things can make a big difference. Changing the sign rider is so simple but brings me lots of business.
  • Communicate, communicate, communicate. Don't have any thing good to report? Call your Sellers anyway. Let them know you are on the job.
  • Be visible in your community. Don't be a "secret agent." Put a smile on and get out there.

That's it. Broker Bryant's Real Estate Ramblings for today. Now, if I can just figure out how to get Buyers to buy I'll be back in business. What say you?

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***I am NOT an Attorney nor do I play one on TV. Click the button below for my Bio.

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 Tutas Towne Realty, Inc handles Florida real estate sales, Florida short sales, Florida strategic short sales, Florida pre-foreclosure sales, Florida foreclosures in Kissimmee Florida Short Sales, Davenport Florida Short Sales, Haines City Florida Short Sales, Poinciana Florida Short Sales, Solivita Florida Short Sales,  Orlando Florida Short Sales, Celebration Florida Short Sales, Windermere Florida Short Sales. Serving all of Polk, Osceola and Orange Counties Florida. Florida Short Sale Broker. Short Sale Florida.

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Rachel Tipton 05/03/2012 01:23 AM
  2. Winston Heverly 10/21/2012 01:38 PM
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Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Bryant - you are definitely not a secret agent. You are the realtor sellers should contact if they are looking to list their house.  I believe you are also the source that realtors go to in order to get answers for shortsale. Great job!

May 03, 2012 04:18 AM #92
Randy Elliott
RE/MAX Gold - Lodi, CA
REALTOR : Lodi / Stockton, CA

You just showed that it really only takes a small effort to make a BIG impression.  Nice job!

May 03, 2012 04:56 AM #93
Carol Rutgers
Keller Williams Realty - Bluffton, SC
Quality service using technology for your benefit

It is wonderful when people realize you love what you do.  I got a listing recently after showing the house twice to a buyer who decided to buy another home, but I took the time to give the owners feedback via their last agent who lives in their neighborhood.  They decided to list with me when their listing expired and called me to tell me that!

May 03, 2012 05:13 AM #94
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

I think what you are doing is called prospecting. Funny how it works. The point is to get out there. Congrats on a great week!

May 03, 2012 05:32 AM #95
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Great post. It takes action to get a reaction, so regardless of your schedule make time to take calculated actions.

May 03, 2012 06:49 AM #96
Sharon Sanchez
Ace Home Realty - Carson, CA
Your Number "1" Source For Real Estate.

Congratulations on a wonderful week.  Being proacitve instead of reactive is the key.  So if we do as the title states, "Get Your Face Out There To Get More Listings", we'll have a successful week also.   Thanks.

May 03, 2012 08:34 AM #97
Maggie Clemens
Keller Williams - SD Metro - San Diego, CA
Awesome week! Gives me some great ideas, thanks for rambling!
May 03, 2012 10:07 AM #98
Jon K. Judd
Keller Williams Realty - Central Delaware - Dover, DE
GRI, e-PRO, SFR, Delaware Homes

Great post!  Hits the nail on the head... or in my case it hit me on the side of the head.  I need to get out more.  I do the usual prospecting from the office, but need to get my face out there in front of more people.  You had some really great ideas.  Thanks.


May 03, 2012 11:18 AM #99
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great Post.  The sign rider goes against what I was told.  Leave it alone so people call you to see homes. But what you say makes sense.

May 03, 2012 01:34 PM #100
Risa Liebster
Ramsey-Shilling Associates - Los Angeles, CA
Toluca Lake Real Estate

BB - Perhaps more relevant today than in '07. Sometimes agents forget the basics of human interaction in this high-tech world. Fyi, love the updated photo!

May 03, 2012 05:51 PM #101
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

I love seeing sold signs. I am a mortgage broker. I do a little happy dance in my car seat when I see sold signs and raw lumber on trucks to building sites. These are positive signs and just make my day. Great post!   

May 03, 2012 09:29 PM #102
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

Interesting, timely and right on target! I was just having a conversation with my lender last night about how I've been spending to much time in the office behind my computer and I think my database is moldy as a 3 week old loaf of bread!

I need to get on the phone first of all, and re-estabish those connections (or delete them if need be) and remind them I'm here.

I need to get my drip campaign back on's been off since I changed CRM's.

I need to get some letters out to expireds and start working that angle.

I need to get back to attending some networking events.

I need to get more listings.

Ah, geez Thanks really got me working now!

May 03, 2012 09:33 PM #103
Dominique Britton Realty LLC - 678.250.5022 - Buford, GA
Experience the Difference in Real Estate Services

Great post Bryant. Thanks for sharing.

May 03, 2012 11:08 PM #104
Gloria Matthews
Principal Property Brokers - Vancouver, WA

Thanks for this, absolutely awesome reminder, to do the things that work... wash, rinse and repeat

May 04, 2012 01:22 AM #105
Shannon Runyan
Kile Properties - Forney, TX

Great blog!  Some of the things you mentioned are the little items that we forget when we get busy, but can bring some of the biggest results at no cost and for the long haul...

May 04, 2012 01:56 AM #106
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Bryant, congratulations on the 5 listings and thanks for sharing your methods.  I need listings because they are finally selling.

May 04, 2012 02:22 AM #107
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

I hope this has helped some of you get remotivated!! It's the small things done consistently that matter.

May 04, 2012 06:44 AM #108
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Broker Bryant, great tips that make a difference for all of us in our marketing and networking. Thanks!

May 17, 2012 07:52 AM #111
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Bryant. I think this will remain true all the time - one needs to BE there......(It's like being said for Lotto -- you got to play to win!)

Oct 21, 2012 01:57 PM #112
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Looks like you had a good week. I'll bet that you have more.

Oct 31, 2012 03:59 PM #113
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