5 Tips for Being a Positive Reflection of Your Business!

Services for Real Estate Pros with RealSupport Inc.

When it comes to business, most of us are aware of the part that our personal appearance and presence will play in people’s opinions of us.  Whether we like it or not, how we portray ourself gives off a strong first impression and can end up making or breaking whether a potential client decides to work with us.


Imagine this: you’re looking to sell and set up a time to meet with an agent who wants to list your home.  You’re waiting at a local coffee shop and arrived early to make sure you didn’t keep them waiting.  Five minutes go by... then ten.  Finally, the listing agent arrives seemingly flustered and looking disheveled.  They sit down and rustle through papers as they attempt to get organized.  They don’t seem prepared and act distracted throughout the entire meeting.  Now, when it comes down to it, do you feel confident they’ll be the best choice in getting your home sold?  Probably not.


Many of us can think of positive and negative examples when it comes to personal appearance and presence.  For me, I think of my grandpa.  My grandpa was never wealthy, maybe not even considered middle class, but he always looked like a million bucks.  His clothes were off the sale rack, but they were clean and ironed and always looked well put together.  When he walked in a room, his presence was felt because of his dignified stature and warm hearted demeanor.  In conversation, his eye contact and ability to listen well would make you feel as though you were the only person in the room.  What a difference these aspects can make!  


Here are just a few key things you’ll want to focus on to ensure your personal appearance and presence reflect your business.


1. Clothing- As mentioned above, you don’t have to be up on all the latest trends or have the name brand labels to appear put together.  Work with what you have to show that you care how you present yourself to others.  No matter if your community accepts suits or shorts as professional attire; you’ll want to make sure your clothes fit well, are clean, ironed if needed, and your shoes are free from dirt or from looking too worn.  You get the idea!


2. Body Language- While correct posture may seem old fashioned, how you carry yourself can be very telling!  Standing tall can give an image of confidence and can gain trust, while slumped shoulders or crossed arms can give off the impression of insecurity. 


3. Eye Contact- Eye contact is important in showing confidence, gaining trust and showing that you truly care about the person!  Constantly shifting your eyes can make it seem that you’re distracted, and can make people feel rushed or that you’d rather be somewhere else.  It may take practice to maintain eye contact as it may be uncomfortable at first, but it can make a huge difference!


4. Smiling- In a rushed or competitive business atmosphere, it can be easy to forget to smile.  While you want to appear serious about your work and that you can get the job done; smiling can go a long way in creating relationships!  Your clients want to feel you enjoy your job and that you’re approachable. 

5. Grammar- While most of us have a solid working knowledge of the English language, you want to be as professional as possible in how you communicate with your clients.  Whether you’re talking with them, writing an email or blog post; good grammar is still an important part of your overall presence.  And, although you want to make your clients feel comfortable with you; make sure you maintain professionalism in the things you say, your humor and how you talk about others.  


While these tips may just be a review for you; I hope it’s a good reminder in the importance of how we present ourselves in business.  It is a direct reflection of the work that we do!


As Real Estate Virtual Assistants, we may not see our clients, but we still have the opportunity to communicate with them through phone calls and email, so we strive to show how much we care, as well as show our professionalism in these ways!  


Have a tip to share?  We’d love to hear how you portray your business through you personal appearance and presence!

Allie Coyle
Blogging & Copywriting Specialist 


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Jeff Jensen
The Federal Savings Bank/Lending in 50 states - Greenwich, CT

I think a positive attitude and a large dollop of enthusiasm will go along way toward succeeding business.

May 03, 2012 07:45 AM #1
Gina Tufano
Ask Gina & Company with Pearson Smith Realty - Sterling, VA
Ask Gina & Company, Northern Virginia Real Estate

Great tips! It's good to remind ourselves sometimes of what makes a great business GREAT! :)

May 07, 2012 07:25 AM #2
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Thank you both for your comments! Gina, we agree that sometimes it's time to step back and re-evaluate your role in your business. It's important to ask yourself whether or not you really project the best image that you can be projecting. In our opinion, grammar is a huge problem, particularly on social media sites such as Facebook and Twitter. People often forget that their business reflection extends to those mediums, even if it is on a "personal" profile. It's important to be yourself, but it's also important to remain professional, too! We're glad that you found these tips helpful.

We also think that enthusiasm and a positive attitude go a very long way in turning your business from "good" to "great". Both characteristics are required to continue to grow and better yourself. Thank you again for your comment, and we really hope to see both of you comment on our blogs again!

May 11, 2012 04:15 AM #3
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