For the last month I have been pounding the pavement of Ocean County trying to introduce staging as a major principle of marketing real estate property. Everyone seems to understand or do they?? I thought I would share some dollar and cents strategy:
There had been a study conducted by RESA - Real Estate Staging Association - they studied 126 homes that were on the market for an average of 263 days before they had decided to stage - which totals 9 months. After being staged those homes sold in 60 days - (2months) - they wasted 7 months of carrying costs...
| Mortgage | $1,800.00 |
| Direct Expenses | $300.00 |
| Carrying cost per month | $2,100.00 |
| Average property on the market for 9 Months: | |
| (2,100 x9 ) = 18,900 | 18,900 |
If they had staged the homes before putting them on the market they would have saved 14,700 as the house sold in two months.
Staging can save the homeowner money - and realtors will make money faster....it is a win, win situation...
I have included a link for home staging saving calculator which you can add to your web sites...Its a handy tool and people will begin to realize that it is important to have a home staged. For accredited stagers in your area please check this link:
http://resa.clubexpress.com/content.aspxpage_id=22&club_id=304550&module_id=28798
Home Staging Savings Calculator HTML Code
<a href="http://www.stagingsavings.com/stagingSavings.html" target="_blank"><img alt="" style="border: 0px solid;" src="http://www.stagingsavings.com/HSSC-logo3.png" /></a>
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