How much money could you save

Home Stager with Harmonizing Homes LLC

For the last month I have been pounding the pavement of Ocean County trying to introduce staging as a major principle of marketing real estate property.  Everyone seems to understand or do they??  I thought I would share some dollar and cents strategy:

There had been a study conducted by RESA - Real Estate Staging Association - they studied 126 homes that were on the market for an average of 263 days before they had decided to stage - which totals 9 months.  After being staged those homes sold in 60 days - (2months) - they wasted 7 months of carrying costs...

Mortgage $1,800.00
Direct Expenses $300.00
Carrying cost per month $2,100.00
Average property on the market for 9 Months:  
(2,100 x9 ) = 18,900 18,900


If they had staged the homes before putting them on the market they would have saved 14,700  as the house sold in two months.

Staging can save the homeowner money - and realtors will make money is a win, win situation...

I have included a link for home staging saving calculator which you can add to your web sites...Its a handy tool and people will begin to realize that it is important to have a home staged.  For accredited stagers in your area please check this link:     



Home Staging Savings Calculator HTML Code




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Comments (1)

Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

The numbers do make sense to me when it comes to selling a home

May 03, 2012 09:56 PM