Special offer

Marketing Luxury Real Estate: 100 Bottles of Tequila on the Wall

By
Services for Real Estate Pros with Napa Consultants DRE00893924

On the eve of Cinco de Mayo we thought it would be appropriate to discuss the iconic brand of tequila which is associated with Mexico.  Mexico has the international rights to the word “tequila”, and they have made it clear that they will take legal action against anyone or any country that uses the word to describe blue agave spirits.  Mexico law also states that tequila can be produced in the state of Jalisco (Tequila is a city in Jalisco), and specific regions in the states of Guanajuato, Michoacán, and Tamaulipas.

Furthermore, the Tequila regulatory Council has stated that authentic tequila must be made from 100% agave. Only then can it be designated as “100%” agave.  Everything else is“mixto” tequila.

Artisanal tequila is a thriving industry.  Recently we dined at the bar of Cielito, a wonderful restaurant in Santa Barbara, and learned that they carry over 70 brands of artisanal tequila.  Like wine, the producers of tequila create variations in taste based on the extent of aging and also on the type of wood used in the barrels where the tequila is aged. Other varietals can be created using agave that is grown at high altitudes giving it a sweeter taste, as opposed to lower altitudes which can give tequila an herbaceous taste.

While we were dining, we noticed that there were three bottles of tequila on the shelf shaped like human skulls.  Our friendly bartender told us that these bottles of tequila were made of hand-blown glass. The black skull bottle with hand glued rhinestones is the most expensive ($70 a shot) because it had been aged the longest.

ENJOY CINCO DE MAYO!!

CHEERS, RON & ALEXANDRA

Posted by

 

                                      

WE SPECIALIZE IN
STRATEGIC BUSINESS DEVELOPMENT FOR
LUXURY REAL ESTATE,
FINE WINES & PHILANTHROPIC EVENTS

                                           Watch the Video Case Study

                         Ron & Alexandra Seigel, Managing Partners

                                                  805.770.1129

                   If Gaining or Sustaining Market Leadership is Your Quest, we can help!

 

Comments (11)

John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

R & A -

What an excellent post and in such a timely manner since Cinco de Mayo is upon us.  The parties began in the Albuquerque area today running through Sunday night.  I really like the photo of the beautiful agave field.

Have a great weekend my friends!

May 04, 2012 05:42 AM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

Fascinating facts about Tequila... on the heels of Cinco de Mayo!  Who knew :)))

May 04, 2012 08:23 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Hi Ron and Alexandra, enjoyed reading this post on Tequila.  Time to celebrate Cinco de Mayo!!

May 04, 2012 09:46 PM
Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

Thank you for the background on Tequila, Alexandra. I love the black skull bottle photo. Very intriguing.

May 04, 2012 09:52 PM
Suzanne McLaughlin
Sabinske & Associates, Inc. (Albertville, St. Michael) - Saint Michael, MN
Sabinske & Associates, Realtor

I love the death bottle, but, oh, tequila....well, let's just say, I cannot have even one shot.

May 05, 2012 01:58 AM
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

That is one wicked bottle of tequila... would love to have it on my bar!  Happy Cinco! Kathy

May 05, 2012 04:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John,

The parties are going on here also, and I am sure they will be happening tomorrow.  Celebrations are always good.  I loved learning about "tequila", and I had no idea about all its attributes, until my encounter in Cielito.

Mel,

That is the beauty of learning, something Ron and I keep doing everywhere we go...so much fun to learn the things that are important to different people and cultures...

Rebecca,

Thank you, I had not realized all the things involved in making tequila.  It is so much like wine where I have some knowledge after 6 years living in Napa and tasting wine on a regular basis.

Toni,

Yes, I liked that bottle also.  They had a white one and a gold one also (different ages), the black was the most intriguing and interesting.

Suzanne,

Perhaps like wine cheap tequila can knock you out...(not that i am an expert).  The tequila I tasted in Ron's margarita was really good and a 100% agave...it did not taste like any margarita I have had...

Kathy,

That would be a great bar ornament, and definitely a conversational piece.  Thanks for dropping by,

Have a great weekend everybody, and we wish you a delightful Sunday...A

May 05, 2012 12:59 PM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I love tequila. There use to be a time when I could actually drink half of a bottle without any effects. Now that I am older and don't drink at all...well doesn't take much when I do have a drink.

May 05, 2012 01:35 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Thanks for your comment Sussie...isn't it wonderful that there are so many choices for everyone, including those who don't drink.  A

May 05, 2012 02:34 PM
William Johnson
Retired - La Jolla, CA
Retired
Hi Alexandra and Ron, This was a great read and facinating to learn about Tequila. Your photos are gettiing so good. I was reading the last five or so of your posts and the photos are all just excellent.
May 06, 2012 05:22 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

William,

It was fun researching the Tequila aspects.  Thanks for the kudos on photography, it is high praise coming from you.  We wish you a great week ahead. A

May 06, 2012 07:17 AM