Even Beautifully-Decorated Homes can Benefit from Staging

By
Home Stager with Room Solutions Staging, Portland OR
https://activerain.com/droplet/zLk

As professional home stagers, we often explain that the difference between decorating and staging is that decorating is done for the homeowner's taste and style, and staging is done to attract the target buyer.  When it's time to put your home on the market, making a few changes in how your home is perceived can have a positive effect on maximizing your equity (after all, that's the bottom line when you're selling).

Our Portland OR home staging company was selected for a recent staging project that was multi-layered.  This spectacular property is located in an exclusive Portland suburb, and the sellers asked for our help in several areas:

  • Select new paint colors for several rooms where updated warm neutral colors would make a difference to the target buyer
  • Convert one of the bedrooms that had been used as a home gym into a guest bedroom, so that buyers would find value in seeing another bedroom in this large home (we had the gym moved to a bonus room where it fit perfectly)
  • Provide assistance in packing up small collectibles that could distract buyers from looking at all of this home's wonderful architectural features; send any excess furniture to storage so that each room looked as spacious as possible

~ Here are some Before & After photos showing how staging is different than decorating ~

Before, the Master bedroom had a dated color lake oswego home staging

Painting a warm neutral & fully opening the drapes made the room brighter & highlighted the amazing viewhome stagers lake oswego oregon

Before, the Family room had very dark walls oregon home stagers

Using a warm neutral highlighted the stunning woodwork, carpet, and cultured stonework portland or home stagers

Before, the Study had a dark ceiling house staging portland oregon

Changing the ceiling color brightened up this room and coordinated well with the beautiful custom cabinetrypaint color consultations Portland OR

Before, this Bedroom was set up as a Gym home staging 97034

Now it's a Guest Bedroom, which adds value to the target buyer (the gym was moved to a bonus room)portland home staging 97221

Other Posts to Help Sell your Portland-area home more quickly:

Painting Tips

Tips for Selling your Portland Home when you have Dogs

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Room Solutions Staging offers expert home staging services in Portland, Oregon to homeowners, real estate agents, and builders. Our proven home staging techniques will help reduce your property's market time and maximize your equity. We'll prepare your property or listing to look appealing to your target buyer for the online photos as well as for in-person viewings. Our owner and principal stager Maureen Bray is a nationally-recognized home staging expert who enjoys sharing her passion for staging with others.  To schedule a Verbal Staging Consultation filled with our staging tips and advice, contact us @ 503-246-1800.

Room Solutions Staging

Licensed • Insured • Accredited • Certified

 

 2014 Top Ten Professional Stager of the Year - U.S.

2013 Top Ten Professional Stager of the Year - U.S.

2012 Professional Stager of the Year - Western U.S.  

Houzz Customer Satisfaction Award - 2015 and 2016

Angie's List Super Service Award - 2010, 2011, 2012, and 2014

~  Past President of the Real Estate Staging Association National Board ~

www.RoomSolutions.com www.RoomSolutions.com  www.RoomSolutions.com

 

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"Staging That Sells Portland Homes"

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Re-Blogged 8 times:

Re-Blogged By Re-Blogged At
  1. Gene Riemenschneider 05/06/2012 03:25 AM
  2. Chris Twing 05/06/2012 06:26 AM
  3. Linda Thompson 05/06/2012 08:36 AM
  4. Barb Hutson 05/07/2012 03:07 AM
  5. Margaret Goss 05/07/2012 03:21 AM
  6. John McCormack, CRS 05/14/2012 02:20 PM
  7. Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional 05/16/2012 06:11 AM
  8. Gabe Sanders 05/20/2012 08:57 PM
Topic:
Home Selling
Location:
Oregon Clackamas County Lake Oswego
Groups:
Stage It Forward...
Staging "Before" & "After" Pictures
Home Staging
Services for Real Estate Professionals
Portland Metro Real Estate
Tags:
home staging tips portland or
portland home stagers
home staging lake oswego oregon
room solutions home staging portland or

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Show All Comments
Rainmaker
1,431,914
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I appreciate the photos in this post.  It really shows the value of staging.

May 06, 2012 03:24 AM #18
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Thanks, Roger!

Hi Valerie ~ That of course is the goal :-)

Hi Debbie ~ That's right, even re-painting a darker ceiling makes a big difference in how a room appears.

Hi John ~ Thanks, and I hope you have a wonderful day as well!

Hi Sharon ~ This home is really fabulous -- every room in this nearly-7,000 sqft home has beautiful architectural details, and the views are amazing.  It just needed a few "tweaks" to make it even more appealing.

Hi Kim ~ I'm glad you agree that now the colors aren't distracting but rather they enhance what's there.

Hi Sally ~ Thanks for your very kind words!  Aren't we lucky to be able to do work that we love, and help our clients at the same time?

Hi Kathy ~ Just as you do with your clients, having a trained eye can often help with things that as sellers, we don't see in our own homes.

Hi Julie ~ The previous colors are from 2002, and a lot has changed in the past ten years in color trends.

Hi Gene ~ And thanks for the reblog, too!

May 06, 2012 05:07 AM #19
Rainer
13,645
Chris Twing
Twing Staging & Redesign - Cedar Park, TX

Terrific example of the difference between decorating and staging.

May 06, 2012 06:24 AM #20
Rainer
98,547
Linda Thompson
Selling By Design-Staging - Fresno, CA

Hi Maureen,

Your post is so timely. I've noticed that many of the high end homes in our area are extremely taste specific. Buyers don't want to invest in a property when often the decor distracts from the home's features. Many figure that they might as well buy a new build for the same price so that they won't be faced with DIY projects even before they move in.

I am reblogging your post, hoping to spread the word.

May 06, 2012 08:47 AM #21
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Thanks for stopping by, Chris!

Hi Linda ~ You've made an excellent point that some buyers may think new homes offer an easier, "move-in readY" product so they bypass homes that need work.  All we can do is keep spreading the word that sometimes a can of paint goes a long way!

May 06, 2012 09:24 AM #22
Rainmaker
492,290
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

What a transformation. It's absolutely amazing how much more the wood stands out once it was changed. When the room was the red (or burgundy/red) it didn't stand out; especially on the columns.

Congratulations. Your home staging is being featured in the group Staging Before and After Pictures.

Kathy

 

 

May 06, 2012 09:23 PM #23
Rainmaker
1,154,234
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Sellers often think that we are criticizing their decorating - not at all!  Your photos are worth, as they say, 1000 words!

May 07, 2012 03:19 AM #25
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Kathy ~ The beautiful, custom woodwork throughout this home was a bit lost in rooms with darker paint colors.  Thanks so much for featuring this post in the Staging Before and After Pictures group!!

Hi Barb ~ Thanks for reblogging ... and I hope it's of help to sellers in your area.

Hi Margaret ~ As a Realtor or stager, you and I just need to explain to our clients that when living in your home, it's exactly how YOU want it to be -- but when you're selling, we know it sells faster if you present it how the BUYER expects it to look.  Most of my clients understand this, however I always make sure to tell them it's not a judgment of their style or taste ... just a matter of getting it sold as quickly as possible :)  Thanks for the reblog, too!

May 07, 2012 09:42 AM #26
Rainer
106,583
Marianne Cherico
Interiors by Marianne Cherico - Foxboro, MA
Home Stager -Massachusetts and Rhode Island

Maureen-You transformed these dated rooms into desirable and fabulous rooms that will appeal to Buyers. Your color choices made all the difference!  You always do such a great job!!!

May 07, 2012 09:55 AM #27
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Marianne ~ Colors can really change the "feeling" in a room, as you know so well, my friend!!  Thanks for your nice comment.

May 07, 2012 03:32 PM #28
Rainer
103,565
Jeffrey Funk
eXp Realty - Windermere, FL
Broker Associate | Team Leader

The color choices are perfect. The before and after photo's are amazing! What a difference! Nice improvements on an already beautiful home. 

 

Jeff - Orlando Real Estate

May 09, 2012 02:30 AM #29
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Thanks, Jeff ~ nice of you to stop by.

May 12, 2012 12:18 AM #30
Rainer
66,120
Kathy Alexander
GreatStages Home Staging and Redesign - Vancouver, WA
Home Stager Camas WA, Home Staging Southwest WA

Maureen - I am sure that it took a lot of diplomacy to get these sellers to make the much-needed changes. As usual, your advice and choices were absolutely perfect. The home appears fresh, updated and breathes now that everything has come together. Great work, my friend!

May 12, 2012 04:25 AM #31
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Kathy ~ What a nice thing to say, thank you!  I've learned a lot from a master color expert :-)

May 13, 2012 02:49 PM #32
Ambassador
4,472,181
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Maureen- i would have missed this had it not been for John McCormack's reblog.  What a beautiful job you did.  I love how you showed that with just some fresh paint in an updated color could make such a big difference. 

May 14, 2012 11:09 PM #33
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Kathy ~ Thanks for your nice compliments -- much appreciated!

May 15, 2012 11:32 AM #34
Ambassador
2,091,013
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Beautiful photos! Indeed, staging can help get the home SOLD and that is what it is all about!

May 16, 2012 06:10 AM #35
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Barbara-Jo ~ Thanks so much for adding your feedback, and also for reblogging!

May 16, 2012 09:45 AM #36
Rainmaker
375,766
Lloyd Binen
Certified Realty Services - Saratoga, CA
Silicon Valley Realtor since 1976; 408-373-4411

Maureen, your staged homes are Masterpieces.  You set the standard in staging.  Your recommendations transformed this families beautiful home into an appealing and attractive home for the broadest possible market.

May 18, 2012 04:46 PM #37
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Lloyd ~ this is such an outstanding custom home and updating a few rooms with new paint colors helped its features stand out better. Thanks for your kind words.

May 18, 2012 04:55 PM #38
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Rainmaker
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"Staging Consultations that Sell Portland Homes"
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