I Know, I Know,
This may sound like the "obvious" to any real estate professional. But did you know that this is one of the top, most overlooked advertising tools that Realtors fail to implement. Prime Example: How many of us have been to a nice restaurant, your child's school function or stood in line at the grocery market while wearing our name badge? Quite a few, I'm willing to bet.
For those of you who make this a daily routine, you are fully aware of the enormous power it brings. By wearing your name badge daily, you are in essence, a walking billboard----an instant messenger---a wealth of knowledge to many potential clients. It only takes seconds for someone to glance, read, and comprehend your line of expertise.
Furthermore, name badges provide a great opportunity to spark a conversation. Many times, without you initiating. For example, I remember while I was standing in line at one of my favorite stores, picking up some treats for my favorite two boys, when a gentleman noticed my name badge and began inquiring about the market. Well, needless to say, this "gentleman" ended up being my client and he is now a proud, new homeowner.
Second story: One of my colleagues was in a nail salon getting her nails done. A man had walked in dressed in overalls covered with patches of dirt. He was at the salon to get a manicure and relax from a hard day's work. Noticing her name badge, he sparked up a conversation about real estate. Needless to say, my colleague engaged into the conversation. This "man" was actually a millionaire who needed land in a highly expensive- well, sought after area. Not only did my colleague help him, but she also became his sole real estate professional to list & sell several other multi-million dollar homes he constructed! Yes, he could have looked in several real estate advertising magazines, on the web, or even called in to an office. However, he made his decision based upon a face to face discussion he had with a live, real estate professional in a relaxed atmosphere. This could have not been so, without first recognizing the agent's name badge.
1 Name Badge = Several Sales= More Income! Cost of Advertising, Priceless!
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