I have kept a spreadsheet for every real estate transaction since I got into the business in 1996.
These last few years, I have tried to break-out from where each sale came from. I have used categories such as: Past Client, Sphere of Influence, Ad Call, Sign Call, FSBO, etc.
A couple of years ago, I added a category; "Market recognition".. I would ask peole where they got my name or number and they have simply said, "I see you all over town, in ads, on signs, you're everywhere", so I couldn't pinpoint the real source.
the indirect, "campaign" marketing does pay off. You may not be able to monitor the results directly, but the repetition and consistency of self-promotion is certainly a viable factor in this business.
2007 was the first time I have seen substantial DIRECT results from the category; "Web lead". My new web site began at the end of 2006 and has increased in results ever since. I'm looking forward to the direct results I receive in 2008 from www.sellidaho.com!
There is no replacement for following up with your database and staying in contact with people who will send you referrals. 77% of my business in 2007 came as a direct result from my database in 3 different categories; "Past Client", "Sphere of Influence" (people I know) and "referrals" from both of those other categories.
They say knowledge is power and I believe tracking your business and knowing where your sales commissions originate is vital to staying in this business long term!
I would love to hear your thoughts...
Always looking our for your next move on Idaho Real Estate in the Boise real estate market,
Don Wixom RE/MAX Advantage Nampa, Idaho