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How Hard Can it Be? Selling Your House FSBO

By
Real Estate Agent with Associate Broker, Momentum Realty
I am well aware that the general public believes that Realtors are overpaid (I could spend a whole blog post letting you know how the commission we receive is divided and spent until we get a fraction of it to deposit, but I will save that for another day).

Friends of mine are always saying, 'we might try to sell it ourselves.' My response is always, 'you should.' And then I go on to tell them how they should handle the security issues and how they want to be sure to get legal advice as they go through the contract negotiations. Sometimes they give it a try, and sometimes they don't. I never want to take on a client who does not believe my services and time are value-added. If they are concerned, by all means, they should try it on their own.

The truth is, it is far more complex than putting up a sign and buying ablue house with sold sign combo box.

That brings me to the concept of using a fee-for-service brokerage to advertise your home (which usually goes hand-in-hand with putting up a sign and installing a combo box) . I have seen a couple of things that make me (and I am sure other Realtors) cringe. If you are going to take this on, here is what you should keep in mind.

  1. Your choice to discount the buyer commission could negatively affect your traffic. I am not saying it will, I am just saying it might. Look to see what competitive homes are offering and give yourself a chance by remaining competitive.
  2. Know your comps and understand how appraisers assess value. You might think your new carpet is a huge asset, but the market (and finally the appraiser) determine the value of your home.
  3. Understand how a home inspection works and how you will get technical information during negotiations. As a buyer's rep, I can present our requests to a FSBO, but I cannot provide additional information or opinion on how they should respond. As Realtors, we don't understand every system in the house, but we have a strong network we can go to to ask questions and get clarification on issues. 
  4. Understand the Home Owners Association rules and laws in your area. Here in Virginia, you CANNOT just hand over the packet you received when you bought the house. It must be ordered and updated.
  5. Make sure you understand the legal definition of rooms and don't misrepresent what you have. The biggest violation here are basement 'bedrooms,' which are often not bedrooms at all.
  6. Be kind to the Realtor who brings you a buyer. They are likely doing twice the work--and often for less of a commission than they would normally receive as a buyer's agent (see #1).
  7. If neither the buyer or the seller has a Realtor, you would be unwise not to hire an attorney. The transferring of real estate is subject to many rules and regulations. Make sure you understand your obligations or hire someone to guide you through the process. The last thing you want is to be sued over your efforts to save some money on your home sale commission.
Make sure you understand the laws and regulations in your community and do your part to make sure you do the best  possible job of representing yourself in the sale of your home. If you decide it sounds like a lot to take on (and it is in our current real estate climate) be sure to hire someone to help you. You may be reluctant at first, but I think you will find it money well spent.
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 Momentum Realty

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Comments(32)

Barbara Altieri
Better Homes and Gardens RE Shore and Country Properties - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Holly -- Great post.  I was just explaining to a buyer how the state of CT bombards us with required forms to fill out. It seems there is a piece of paper for everything and every county has its own contract, riders, and addendums. Sellers who decide to go it alone typically have no idea how complex selling a house is and how important it is to fully understand the process.

May 09, 2012 12:40 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Holly, presenting the success stats from NAR for FSBO should be sufficient to discourage them go FSBO - for some reason, I do not feel comfortable with  them, though. Advice? May be....you have good points, for sure.

May 09, 2012 12:42 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Holly, I met with a FSBO last week. They had been on the market over 230 days and she still thinks she knows everything there is to selling a home. Then why didn't it sell?

May 09, 2012 01:57 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Holly great post and excellent scripts on handling FSBOs.  Most realize soon how difficult it is in this market.

May 09, 2012 07:53 PM
LaNita Cates
REMAX of Joliet - Joliet, IL

Great post! I would worry about security first and foremost. I can't imagine letting strangers in my home and walking around with them especially with my kids in the house!

May 09, 2012 08:57 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Holly.....  I think there are fewer fsbo's now than ever before and for all of the reasons you've mentioned....

May 09, 2012 09:02 PM
Winston Heverly
Coldwell Banker Access Realty - South Macon, GA
GRI, ABR, SFR, CDPE, CIAS, PA

Probably, not that hard if it is priced right, but then again the paperwork could derail the transaction quickly.

May 09, 2012 09:04 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Holly, good points! Going FISBO is all about saving the fee. What most don't understand is what is involved with disclosures, paperwork and getting the transaction to a successful closing.

May 09, 2012 09:10 PM
Keith Lawrence
Christie's International - Mahwah, NJ
ABR, SFR

Good post.

 

  Most FSBO do not realize the complexity of selling their home until the try it first.

May 09, 2012 11:11 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
I understand lots of the Broker complaints from the a public are from non represented Sellers.
May 09, 2012 11:34 PM
Schuylkill Appraisal Services
Schuylkill Appraisal Services - Pottsville, PA

And if you don't know where to price your house, get a real appraisal! That's a good starting point, which is not to say you still won't hire a real estate agent. But at least know where the market stands.

May 09, 2012 11:42 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

That's a great list.  I had a family member tell me recently that they are going FSBO.  Pfft.  Good luck!!                              

May 10, 2012 12:11 AM
Fred Carver Real Estate Consulant
Retired BC Realtor - Victoria, BC
Accredited Real Estate Consultant

Hi Holly...Would you fix your own Teeth or stitch up a cut and maybe Defend yourself in Court...if you do fine, be prepared to mess things up. The same goes with Buying and Selling a home, hire a professional to be in your camp, so you don't mess up the Biggest investment purchase or sale of your life.

Cheers, great post!

May 10, 2012 12:56 AM
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

Hi Holly, well said! Security and legal issues are the most important! How can someone DIY when so much is on the line.

May 10, 2012 01:27 AM
Brian Park
Danville, CA

There was a study done decades ago in California, well two studies, well done studies. The first found that FSBO's were unlikely to repeat the experience unless they were fortunate enough to get lucky and then the second time brought them back to earth. It also found that people that bought a FSBO were more likely to try to sell FSBO. And lo and behold I would find myself flushing out a future FSBO just gathering info when I would ask about their purchase of their current home and found they bought FSBO, so just a tip, find out if they bought a listed property.

The second study found out a new FSBO had a 1 in 120 chance of selling it themselves and saving a dime, and that dime was the reward for all their time and effort. The study also studied the results of the actual successful FSBO's and found that only 1 in 7 actually saved that dime (and I don't know if many of those classified as saving a dime did because the study did not take into consideration their advertising expenses or closing costs paid that they might have not paid using an agent), so no big savings in most cases, but some savings from a little to who knows, but I don't call them savings, I called them earnings from their efforts (I did my own study 20 years later and found the results were about the same, but some FSBO's were happy because they got a quick sale from their effort even though they didn't save anything ). I obtained a copy of the two studies (not easy) to use in FSBO presentations and found out it just turned them off when I presented the info, so I threw them in the trash, and just planted the thought in my brain that my pushing them to list with me, or at least some other good agent was a good cause.

May 10, 2012 02:22 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Brian:

Can you site the studies you mention. They would be helpful to quote them to FSBOs but we need the citation to do that.

May 10, 2012 03:10 AM
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

Hi Holly - I too wish more people would try to sell their own homes just so they could realize all that is involved! We work really hard - maybe more people would realize it! Great post!

May 10, 2012 04:40 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

A neighbor of mine asked me to come over to talk about selling their home. They didn't let me know they meant that THEY were gonna sell it until I gave them a ton of advice. People think it's like selling a car or something. They have no idea what is all entailed.

May 10, 2012 08:36 AM
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

I love the comment about bedrooms!   I won't take a listing if someone insists on calling a "non-bedroom" a bedroom.   In Montgomery County, Maryland our contracts are reaching 75+ pages with all the required disclosures.   I love doing business in Northern Virginia - so much easier!

May 10, 2012 10:55 PM
Brian Park
Danville, CA

Evelyn, you missed one of my main points, quoting the studies turned the FSBO's off, period. The studies used to be available at the real estate library on the U.C. Berkeley campus which was funded by the DRE. I guess it is still there, this was over 30 years ago.

May 11, 2012 08:48 AM