Spammy and Paid For - Why All Links ARE NOT Created Equal

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

And here we go again, with another Google Algorithm update.

First it was Panda, and now it's Penguin... (Next it will be giraffe or some other zoo exhibit) but nevertheless about the name, Google is once again cracking down on those sites with google's penquin updatespammy and worthless back links.

While most of us probably won't have to worry too much, other may see a drop in your rankings and if so, you may need to do some quick maintenance and find out why. IF you have ever bought links or used a link farm that spreads your site to numerous other sites for instant back links, you may be in deep doo-doo here.

Google likes the natural back links; one from here, one from there, different anchor texts, tags, alt images, image links, comments, responses, shares and posts and while all this is natural, having 3,000 links all from one source or with the exact same anchor text may shoot up a red flag for Google proders.

While it's good to have a variety of hyperlinked texts back to your website, it's not so good to have them all the same. For instance, if you only blog on ActiveRain and in your side bar you only have one link leading back to your website that says: "Winthrop Real Estate"and you never change it or it's not in any of your posts, before you know it, you'll have 500 google's penquin updateback links from AR all with the exact same anchored link. Google may start to count this as fishy.

It's OK to have your keyword in your main title, heading and content but linking back to the same page, over-optimizing and spamming the page with keywords is a no-no.

While one good quality back link is worth 100 or more poor back links, those menial back links can add up and having a variety of linked texts to go with them can make a difference. So while we all can't obtain a back link from a .gov or .edu site, we can alter our back links with a variety of texts, phrases and keywords. Always be checking on your keywords too because what people search for changes each year.

It may be time for a back link overhaul.

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (52)

Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I will pass your post to the "google" powers to be in  my office.  Thanks!

May 09, 2012 10:54 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

Ed, that's why someone has to keep up with these things!! What I told you last year has probably changed this year! SHEESH ;-)

Maureen, it's a full time job

THanks Dominique

THanks Kevin, yes, starting out you can learn it all (for now) and implement it right away

Great Joy! :)

May 09, 2012 10:56 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I will have to check on my back links.  I link to my website on all my posts?  Is that what you indicate is bad.  I need to have my site completely over hauled too.

May 09, 2012 11:21 AM
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional



This is going to take some doing. Or un-doing as the case may be. Thanks for the heads-up.

May 09, 2012 12:57 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Tammy, great info as always.  I will bookmark this one along with so many of your blogs.  I really appreciate the content you provide.

May 09, 2012 01:09 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tammy, spammers come up with some new tricks all the time - so its good that Google is top of it - and as you mentioned, many of us will not have much problem - thans to ActiveRain - and thanks to you for keeping us well-informed.

May 09, 2012 01:10 PM
Amy Jones Group
South East Valley - - Chandler, AZ

Checked the backlink page and WOW do I have a lot of links coming in from ActiveRain. and my 2 other blogs.  All linked to the words the Amy Jones Group.  Are you saying that's bad and I shouldn't be linking my website to my blogs and stuff?  Holy cow...if we have to change all that regularly...when will we have time to sell real estate?


May 09, 2012 01:33 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tammy - I think the first to suffer will be those farm links, which are in the thousands. But you have a very valid point.

May 09, 2012 03:01 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Tammy - I think I'm okay with these changes though Panda wasn't great for me.

May 09, 2012 04:16 PM
Donna Yates
BHGRE - Metro Brokers - Blue Ridge, GA
Blue Ridge Mountains

Tammy:  Thanks again for the great advice you share with us.  I'm learning so much from you.

May 09, 2012 10:17 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Thanks for this post. Keeping up with the Google rules is vital in our business!

May 09, 2012 11:41 PM
Bryan Robertson
Los Altos, CA

I just had an offer from someone to post a bunch of links at $25 each, which this just reinforces is a bad idea.  I'll take organic links every time.

May 10, 2012 02:05 AM
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


All I can say is THANK YOU for all you give here, cheers cvc

May 10, 2012 05:47 AM
James Locklear
Online Marketing Advertising Consultant - Seattle, WA
Social Media Training , Virtual Services, Search Engine Optimization Lattitude - SEOL

Outstanding.  Thank you.

May 10, 2012 07:06 AM
Heather Milbourn
South Beaches Real Estate Professional - Seminole, FL

So glad I subscribed to your blog i am learning so much Thankyou 

May 10, 2012 09:10 PM
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Hello Tammy,

Great post. I think a lot of people don't realize importance of the SEO content.

Thanks for sharing with us.

May 11, 2012 03:58 AM
Rene Fabre
ARFCO Media - Renton, WA
Practicing Philosophical Eclectic of the Arts

Thanks for getting the word out so fast... great post. I'm an organic kind of guy and I like that Google is going for the natural back links... For the most part I think it will level the playing field online and I applaud Google for that... You make a great points and good advice to anyone who blogs only on AR and over uses keywords... nicely put. Thanks again. 

May 11, 2012 09:46 AM
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Wow- this is good information but also confusing to me.  Backlinks from activeraing come from different pages of active rain since they are on different posts.  Wouldn't that keep it from looking weird to Google?

May 12, 2012 01:36 AM
Rebecca Gaujot, Realtor®
Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Tammy...WOW so many changes from AR and Google. I will have to check my links....

May 12, 2012 01:33 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Tammy thanks for the info, I will need to pay some attention to this.  I could do with  chanhing up keywords.

May 20, 2012 01:42 PM