Outside The Box- Part 2: A 1980'S Eureka Moment
It is always nice when a new idea comes along and you get a chance to take advantage of it before the masses. We spoke with Fred today and discussed our different markets and picked his brain about his new upcoming marketing idea getting ready to do the beta test.
You have an opportunity to be a test pilot and help launch this new idea, read Fred's Part 1 and Part 2, join the group http://activerain.com/groups/OutSideTheBox and get ready to be one of a few to set the new idea in motion.
Outside The Box- Part 2
Part 2: A 1980’s Eureka Moment
Alberta... the early 1980’s. The real estate market was at best, abysmal. Nothing was selling, homes were going into foreclosure by the thousands, many people were underwater on their mortgages and handing their homes back to the bank. Realtors® weren’t making a dime and they were leaving the industry in droves.
One evening, over cocktails, two Realtors where recapping the day’s work and how much money they had not made...again. Somehow, they started brainstorming and almost simultaneously, both of them came up with a similar idea. What if we did...?
What they were proposing had never been done before, but what the hell, nothing else was working. They started with a few ads in local papers; remember, this was pre-Internet, pre-computers, pre-anything!
Within a short time, they were carrying 50, 60, then 70 listings and selling everything they listed. At one point, they were turning listings into the Real Estate board with a pending offer attached.
The two found out later that they were actually the topic of Monday morning sales meetings of at least two major competitor real estate companies.
The question they were asking was:
“What the heck are these two guys doing?”
Please feel free to forward this series of posts
to any of your colleagues who may be interested.
See Part 1: Outside The Box Introduction
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