Outside The Box- Part 2: A 1980'S Eureka Moment

Real Estate Sales Representative with RE/MAX West Realty Inc., Brokerage

It is always nice when a new idea comes along and you get a chance to take advantage of it before the masses.  We spoke with Fred today and discussed our different markets and picked his brain about his new upcoming marketing idea getting ready to do the beta test.

You have an opportunity to be a test pilot and help launch this new idea, read Fred's Part 1 and Part 2, join the group http://activerain.com/groups/OutSideTheBox and get ready to be one of a few to set the new idea in motion.

Original content by Fred Carver Personal Real Estate Corporation BC Licence #001159

Outside The Box- Part 2

Part 2: A 1980’s Eureka Moment

Alberta... the early 1980’s. The real estate market was at best, abysmal. Nothing was selling, homes were going into foreclosure by the thousands, many people were underwater on their mortgages and handing their homes back to the bank. Realtors® weren’t making a dime and they were leaving the industry in droves.

Sound familiar?

One evening, over cocktails, two Realtors where recapping the day’s work and how much money they had not made...again. Somehow, they started brainstorming and almost simultaneously,  both of them came up with a similar idea. What if we did...?

What they were proposing had never been done before, but what the hell, nothing else was working. They started with a few ads in local papers; remember, this was pre-Internet, pre-computers, pre-anything!

Within a short time, they were carrying 50, 60, then 70 listings and selling everything they listed. At one point, they were turning listings into the Real Estate board with a pending offer attached.

The two  found out later that they were actually the topic of Monday morning sales meetings of at least two major competitor real estate companies.

The question they were asking was:

“What the heck are these two guys doing?”

Please feel free to forward this series of posts

to any of your colleagues who may be interested.

See Part 1: Outside The Box Introduction



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Fred Carver
Re/Max Camosun
Accredited Consultant in Real Estate®

What's Your Home Worth Fred Carver   Victoria Homes For Sale Fred Carver

40 Years Experience selling Real Estate does make a Difference.. call Fred today to Put his 40 years experience to work for You.

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Comments (4)

Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living
Al and Peggy... You got me curious... Checking on part I next... Thanks!
May 08, 2012 12:18 PM
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Al & Peggy....Thanks for the re-blog, two more Realtors signed up to do the Beta Test after reading your re-blog.


Cheers, thanks again, I wish you both all the success with our New Marketing Tool

May 09, 2012 01:29 PM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?


Jun 02, 2012 09:20 AM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA
Definitely have me very curious. I'll be watching.
Jun 05, 2012 11:41 AM