Stop playing games and get serious - Great SEO!

Services for Real Estate Pros with NeNet

Hi Everyone, 

Yes, it has been awhile since I put out a post. To be honest, my phones have been ringing around the clock since Google's last algo updates, or should I say "last muscle flexing" I thought about the millions of people who have been affected by what I would call mindless updates. Well, one thing for certain, they are keeping me in business! I told a long time customer some hard truth yesterday. I told him to stop playing games! I keep telling people that "what you got away with in the past won't fly anyjmore".


The fact is, the info I am putting out in this post would take the average person 10 minutes a day (consistently) to avoid being penalized or more likely TANKED by Google. This post will show you how to find out if you get to pass go and collect a paycheck, or if you go to jail while your competitors go on buying and selling.

My tips are completely FREE! All I ask is that when my tips work for you that you refer people you know who might benefit from using my services, or those who don't have a desire to become their own SEO expert to me. My tips work only if you invest the time to do them. Please subscribe to my blog for regular SEO Tips. 

Great Affordable Quality SEO




I guess the deal is I get tired of watching friends crash and burn because they refuse to take their websites visibility serously. In the popular board game "Monopoly" you are playing for paper money, and at the end of the day, regardless of how much money you won or lost, you laugh and go home. In the REAL game of "Business" we depend on the traffic from our websites to keep our businesses alive. 

I have some good news, and some bad news for everyone. I will give you the bad news first so I can finish up with the good news and end on an encouraging note.

The bad news is that in the past few months, Google has released some very NASTY algorythms which have sent many people reeling, and many many websites tanked. Panda hit huge numbers of websites that were doing great into the depths of nowheresville (like page 20 or worse), Penguin followed up with what many felt was a death blow. What they DON'T know is that there is more coming. 

This post will give you practical steps to take to tankproof your website. You can spend the time now to tidy things up, or you better be prepared to look to mailings and other forms of marketing while your websites are "recovering". 

The best way to survive these algorythms is to understand what they do.

Here are some hints right from the horse's mouth. Here is what Matt Cutts of Google had to say about the Panda update.

"This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on." 

Given the above statement, you can make the following assessment of the direction you need to go with your site in order to avoid being penalized. Just look at the things they targeted and avoid them!

They are:

  1. Copy Content (duplicate content)... I know, I sound like a broken record!
  2. Spammy keyword usage...
  3. Sloppy linking practices
  4. Mis-use of "anchor text" in links. (OVERUSE of the same anchor text)

There are more factors, but the above 4 are being the hardest hit on the internet right now. Save yourself
alot of time and money by checking to see if you violate these rules.

Here are the steps you can take GUARANTEED to find out if you are targeted.. Yes, I said GUARANTEED!

Go to Semrush.Com and enter your site name in the search box in the form of 
Look at the keywords semrush says your site is ranked for, and note the position they say you are in. Now go to google and search for those keywords. Where is your site? If it is not in the position semrush said it was in, you have been hit. Now it may not be that bad, but once you get hit, you can count on more scrutiny from them. A further check of your google analytics or your web stats will show you the same thing.  Look for an UP-DOWN-UP-DOWN pattern in your traffic. Sometimes it can be as bad as daily. Don't just check once and assume you are fine. Check these regularly, especially if you see declining rankings. 

I promised to end on a good note.. Here it is. If you detected a drop in your rankings, you can generally recover by simply fixing the issues. The number 1 problem I am finding in people's SEO is Duplicate content followed by bad link practices. 

The GREAT news is that you can survive the google updates if you work smart and take the time to be proactive. Look at your SEO the same as you would returning a call from a lead.

My #1 rule for Great SEO is that you be PROACTIVE, not REACTIVE!

Have a great day, and here's to seeing you ALL at the TOP!


Comments (103)

Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Shar, thanks for stopping by and commenting. I know, my posts are long, I just don't know how to put the info out any other way... Have a great evening!

May 10, 2012 11:01 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

James, Thanks for stopping by and commenting.. The reason you could not find it in semrush, is that they don't collect data on every domain in the internet, but they do for many. If you check back in a month, your data should be there because I believe that checking for a domain triggers them to collect the data for that domain. Have a great evening!

May 10, 2012 11:03 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Dan, thanks for commenting, and GREAT question.. I have been wondering when someone would ask it... no, the mls data does not trigger the duplicate content issue. I believe they had a problem with that in early pre-panda algos that they worked on, but quickly resolved it. We have not seen hits for this type of issue, even in markets where many idx/mls sites all had essentially the same mls data.. All I can reference is my data, but we have our hands on ALOT of sites, and would have certainly seen this by now otherwise.. Think of this also, how about the pre-made search boxes that most of the providers use, you know the same search fields and all. It takes more than a house number and address to trigger these rules.. Google can be fickle, but they're not crazy.. Very thought provoking, and the issues would be endless... Google would end up slapping sites like Zillow,, etc if that were the case... Great question my friend.. Have a great evening!

May 10, 2012 11:10 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Gary, thanks for stopping by and commenting. Yes you are right about the algos.. It is annoying. You get good at one thing and the game changes. Thank God that we have such a huge pool of data to research the effects of their changes.  Have a great evening!

May 10, 2012 11:33 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!

Deelyn, Thanks for stopping by and commenting. Great talking to you.. Have a wonderful evening!

May 10, 2012 12:12 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Great post.  I did go to the site and play around with it for a bit.  Thanks.

May 10, 2012 01:51 PM
Simon Westfall-Kwong
Keller Williams Realty, North Central New Jersey - Chatham, NJ
The Simon Westfall-Kwong Real Estate Group

Excellent post.  I'm going to work on this.  Thanks1


May 10, 2012 02:15 PM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Joe, great info, I am testing my site now using the tools you suggest.

May 10, 2012 07:54 PM
Bill Fields
Bill Fields Learning Systems - Treasure Island, FL

One of the most helpful posts I've found. Thanks.

May 10, 2012 09:53 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi JOe,

Scary really. But I guess it keeps you in business. We are running another business - listing and selling real estate



May 10, 2012 11:32 PM
Joy Jones
Bluecoast Realty, Real Estate, your Regional Broker - Jacksonville, NC
find joy in home ownership

Hey,  thanks for the information.   I  am a novice at this, and I learned something  today.  I  did not show up at all so I have a  long way left to go yet.    Thank you for sharing.

Joy photo

Joy Jones,Broker/Owner  CRS

  Jacksonville Homes, Jacksonville NC  Home of  Camp Lejeune and MCAS New River

May 10, 2012 11:49 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

I checked my site and it seems to be holding up OK.  Duplicate content concerns me.  I do repost to AR after posting on WP.  I don't have time to rewrite the blogs...I just don't.  By the time I've tweeted, Facebooked, Pinterested, and posted on AR - it turns a simple post into a far bigger production.  The duplication is only on AR though.  I have a Tumblr photo blog- but that I just write a simple bullet for the photo.

May 11, 2012 01:14 AM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

I do have a question...what about serial posts of almost exactly the same thing?  I see a lot of people writing post after post after post of the same thing, just changing the location and zip code.  That sounds like they are playing with fire. I won't do it because it looks very spammy on a site.  No one would stick around to read anyone regularly if they did that.  I dropped a couple of AR blogs that were doing that.  It was a shame.  Good writers in general, but I don't have time to check on blog after blog of the same junk.  The idea is that the pages are found in search engines, but it just seems like Google will eventually find a way to punish that sort of activity. 

May 11, 2012 02:47 AM
Tatyana Makarov
Coldwell Banker Residential Brokerage - South Windsor, CT
Your Greater Hartford Area Realtor

Hi Joe, what a great post!!!

I tried my website on and it didn't even found it!!!!! what is going on! I sure have to sit down and try to figure out what should I do.

that is just sad!

Thanks again.

May 11, 2012 03:21 AM
Kathleen Vail
Fresh Design Home Staging - Lebanon, TN
Home Stager Lebanon TN, Home Staging & Redesigner & Organizer

 Profile of Kathleen Vail    Well Joe, I will admit now you have me concerned. I also tried my website on Semrush and it wasn't found  anywhere.

Now I have another thing to lose sleep over.

I'll just keep reading your posts and learn more meanwhile.

May 11, 2012 12:00 PM
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

Thank you for the infomation.  Every time I think I have things set up to be okay with google they change the rules.  I think I have some work to do.

May 11, 2012 10:53 PM
Dennis J. Zisa & Associates, Inc.
Dennis J. Zisa & Associates, Inc. - Camden, NJ
29 years in So. Jersey and the Greater Camden area

Very informative, and interesting! I did what you said for my site, and I came up higher on Google for all my key words, than as shown on Semrush...what does that mean? I assume thats a good thing!

May 12, 2012 05:37 AM
Joe Smith
NeNet - Tulsa, OK
Great SEO Services that you can afford!
Everyone, I will get back to you all in a day or so.. It has been a crazy few days, one of my Network customers crashed a server, and I have been working around the clock to restore their system.. I will be back on Activerain on Monday.. Everyone have a great weekend!
May 12, 2012 02:38 PM
Richard D. Ferris - Clermont, FL
Florida State Certified (FHA) Appraiser

Thanks for the article and tips.  Using an XSite from Alamode for example, you can use the templates that are there, or spend some time customizing the text and make it your own.  I know many appraisers who complained they didn't see themselves in rankings in their area - yet never took any time to make any original content changes to their site.

Your site is what you make it (or pay someone else to make it!)     

May 13, 2012 11:51 AM
Digital Digital
Alachua, FL
full service


Thanks for sharing.

This is another great reason to be apart of ActiveRain, I not only learn about Real Estate but about SEO as well.

Thanks again for the great info.

May 20, 2012 01:50 PM