Real estate and mortgage transactions only happen a handful of times in the life of most clients.
How do you stay in touch and add value to those clients inbetween transactions?
There could be many years that transpire inbetween deals where you want to be top of mind with your book of business so they remember you and refer to you.
THE BIGGEST CHALLENGE WITH EMAIL NEWSLETTERS
Many real estate and mortgage professionals turn to email newsletters to stay in touch.
But that takes work.
In addition, you have to make sure that you remain compliant with federal laws governing email.
On top of that, the formatting and layout can become a tedious nightmare especially if you are uncomfortable with based HTML editing.
When you are busy trying to do your next deal to put food on the table, who has time to sit and write a newsletter?
Here is one solution to consider...
HOW TO STAY TOP OF MIND WITH CLIENTS WITH MINIMAL WORK
Share someone else's content and brand it as a value-added service from you.
This isn't stealing or plagiarism - you still give proper credit to the original author and website.
But there is nothing wrong with sharing that content and telling your audience that you think they'd enjoy learning from the article(s).
In addition to sharing quality content via email or on Facebook and other social media, you can also provide headlines and links on your own website to those articles.
You can set-up an RSS feed from the original author to automate this. Or you can add the copy and links manually to your website, whichever you prefer.
This gets you out of the business of writing and allows you to focus on what you do best.
PARTNER WITH DAILYDOLLAR NEWSLETTER
The DailyDollar newsletter provides hundreds of thousands of consumers with quick and easy to read news and tips about their personal finances.
U.S. News and World Report lists DailyDollar as one of 8 Savvy Personal Finance Podcasts and is listed among the top personal finance blogs by WiseBread.
Topics include credit scores, mortgage, banking, insurance, legal services, credit and debit cards and more.
The DailyDollar educates consumers about their financial options so that they can make more informed decisions about their money.
The DailyDollar has published about 1,000 articles, and many dozens podcasts and videos.
DailyDollar also informs readers about money saving deals through DaiyDollar Deals e-newsletter and DailyDollarCoupons.com website.
Contact Randy Mitchelson (randy@dailydollarnewsletter.com) today to add DailyDollar to your website and access DailyDollar content for sharing with your book of business via email, Facebook or other channel.
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