New SEO approach

Well, new to me anyway.

I spent some time today on Google's keyword program and found some interesting things.

You can use your keywords and play with that, or allow Google to check your website and offer keywords. I did both.

I have identified about 16 key phrases that I want to focus on this year. I then went to Google's main page and searched each one. I went as far as 10 pages in on each search to see if I was already showing up.

Of the 16 phrases, you will find me 12 times. I am within the top 100 of webpages on 6 of those searches (sometimes twice, but I only count as once)! 4 of them in the top 5, and 2 of them made it to the top of second page!

What was even more encouraging was that most of the links to my site, were actually links to me on ActiveRain (4 links) and Localism (5 links)! My own site was only on there 3 times. There was one from another mortgage related website.

So I now know I have work to do, and have a focus on where to do it. Is it worth the work? Heck yeah! I have people calling me at least once every 2 weeks that found me online. Now if I can get that to once a week, and eventually once a day, add that to the face to face time of real prospecting and 2008 will be sweet!

Anyone else got ideas on SEO improvements for 2008?


Here is some shameless SEO plugs: If you are seeking loans in Charlotte, maybe its because you are considering a relocation to Charlotte North Carolina. Charlotte Real Estate North Carolina is still solid. Now is the time to begin your Charlotte Real Estate Search and then apply for a mortgage in Charlotte NC. There are a lot of homes in Charlotte that are available. Yes, that means you have plenty of opportunity to find Charlotte North Carolina Homes for Sale. While there are a ton of homes for rent in Charlotte NC, you really recommend checking out the Charlotte Real Estate Market. You may want to consider the Ballantyne Real Estate market as well, commonly misspelled as Ballentyne Real Estate. Either way, if you are seeking a home for sale in Charlotte NC, you will want to speak with a mortgage broker in Charlotte to get pre-approved. You may also want to consider the Union County NC real estate market, for which you could also use an FHA broker in Charlotte or even a lender that offers Matthews Mortgage Loans. After all, Matthews seems to be in Union County too!

Thank you!

Ed Nailor

Charlotte Mortgage Lender


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Gary Bland R (S) E-Pro, ABR
Hawaii Life Real Estate Brokers - Wailea, HI
I have also searched terms that relate to our Hawaii Market.  The same things and very hard to get top ranking for all of them.
Jan 02, 2008 10:20 AM #1
Jackie Hawley
Coldwell Banker Professionals - Oxford, MI
Southeast Michigan Real Estate

Try using photos in your blog posts and name those photos with the key words you want to show up under. Name the photos before you import them to your blog. I can post a listing and be on page one of google within a few hours for a few search terms. The first time I tried this was for a house in Metamora Michigan. 3 hours later it was on page one of google for metamora michigan real estate, metamora mi real estate, metamora michigan homes.

I'm getting the same results with other posts for golf course houses and luxury homes.

I also find it's helping placement for my web site, too, including interior pages of my site.

Jan 02, 2008 10:39 AM #2
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

Good point and I also labeled the photos on my website for additional text - Newport Beach home, Linda Isle home. It is another good way to improve SEO.

Also, I have a blog on my website that I write to the general community every few days, and it links back to my website.

I also have had links back to me from Active Rain, Linkedin, and others.

Regards - Sharon

Newport Beach Real Estate

Jan 02, 2008 10:43 AM #3
Kevin McGrath
Long & Foster Real Estate Companies- Fredericksburg/Spotsylvania - Fredericksburg, VA
Long & Foster Real Estate Companies

You are my SEO hero - I have been working on this subject non stop for a week now - and yet there is more to learn.


Jan 02, 2008 10:43 AM #4
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert
I have an interest but no clue how to get started doing this.  As a result you now where I am on anyone's google page!! 
Jan 02, 2008 01:49 PM #5
Eleanor Thorne
Equity Resources - Cary, NC
Equity Resources 919-649-5058
I found my Linked In Profile shows up higher on YAHOO - I can find me pretty much everywhere I want to be because of ActiveRain and google - I'm working on Yahoo and MSN now... Did you submit your office (even as a loan officer or agent you can show up under the office address if you submit properly) to Yahoo Local, MSN Local and Google Local?
Jan 02, 2008 09:36 PM #6
Charlotte Home Loans Your Charlotte Mortgage Lender
Charlotte, NC

Gary: You are right. It is hard to get to the top, but I am hoping to get there this year.

Jackie: THANKS! That is a great tip!

Sharon: Links are the #1 way to build SEO. Do you have one way links from other sites as well?

Kevin: I am too new to any real SEO that I can't be your hero...

Latonia: Try websites like and for more info.

Eleanor: That is a great tip as well. I just did that with Google, but need to do the others.


Jan 02, 2008 10:21 PM #7
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Great post, ED!  I am forever tweaking my keywords--try Myers Park Real Estate!!  As for the first suggestion about labeling photos, great idea as well!  Happy New Year!

Debe in Charlotte, NC

Jan 02, 2008 11:55 PM #8
Scott Guay
Berkshire Hathaway Home Services PenFed Realty - Ocean Pines, MD
Associate Broker. Ocean City and Ocean Pines MD
I am always looking for additional tips.  Active Rain does rank better for some of my keywords then does my web site.  Also I will be trying Jackies' tip of naming the photos.
Jan 03, 2008 02:12 AM #9
Charlotte Home Loans Your Charlotte Mortgage Lender
Charlotte, NC

Debe: Thanks! I hope this helps you too

Scott: I have recieved calls because of my AR and Localism posts, so I will continue to do that as well.

Ed Nailor - Your Preferred Lender in Charlotte

Jan 04, 2008 01:19 AM #10
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