Education & Training with Glasswork Media Arts

Yet again another social media “guru” feels the need to tell us all how “not” to engage in

new guru

new guru (Photo credit: Bopuc)

social media, their way is the correct way to engage and manage YOUR social media. Okay folks lets get this straight, anybody who calls themself a “guru” or “expert” in the social media space immediately identifies themselves as anything but.  Social media is not a “my way or the highway” proposition. Let me tell you what works in social media….WHATEVER IS WORKING FOR YOU!!!

Time and time again I hear so called social media experts telling people how to manage their social media applications, time, and a whole closet full of other social media tasks and behaviors. The only real rules to interacting in the social space is common courtesy, respect, and engagement. When you attend a presentation from someone in the social media field you should walk away with idea’s, excitement and enthusiasm, not do’s and don’ts. If you are doing something that is providing you positive results, don’t stop doing it because so and so social media guru tells you it is not “the” way to do it. It may not be the way THEY do it, but it is working for YOU, so keep doing it!

Let’s take a look at some oddities in the social media space.

How is it that  some so called social media “experts” can include in their presentations

a entire section about being social, getting out there and interacting, yet deliver that information in a downright nasty manner. Being nasty and confrontational is not the way to engage me,   when someone approaches me IRL(in real life) with a nasty and confrontational attitude I remove them from my “engage further” list. Why just because someone has 100,000 followers on twitter/FB or whatever would I change my social interaction expectations? If you feel the need to be  a jerk and confrontational, I don’t want to hear from you…period. I don’t care how big your SoMe community is.

Which brings me to my next SoME oddity. I constantly hear from people that the

Social Media Related Events Icons

Social Media Related Events Icons (Photo credit: ralphpaglia)

number of followers/friends one has in their community is not important, it is the engagement that matters, (I do agree with that). Why then when someone with a large following spouts out some nonsense do those same people take that statement for SoMe gospel? Well so and so says that is how it is done and he/she has a huge following so it MUST be the way. I thought size didn’t matter….(you ladies stay step away from that statement).

Look folks, there is a reason some people have a large following, usually because they have good stuff to say, but by all means do not approach your SoMe interaction with any rules or stay within the lines mumbo jumbo. If you have found something that works with your SoMe community and is giving you positive results,  then by all means, keep doing it. WHATEVER IS WORKING FOR YOU! That is what you should be doing. Yes, attend events that feature speakers, but be inspired by them, not scolded. A good social media speaker should be inspiring you to find your own voice, experiment with things in YOUR way, find what works for you.

Okay, stepping down from the soapbox…

Gettysburg Gerry

Gettysburg Gerry is principal for Studmuffin Media and can be reached at Studmuffinmedia@gmail.com


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Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I like it when you get on your soap box.  You usually have something important to say.  I have attended some of those webinars and meeting where the speaker tell us that we must do just as he says.  No deviation.  No way.

May 10, 2012 09:48 AM #20
Erica Ramus
Erica Ramus - Ramus Realty Group - Pottsville, PA - Pottsville, PA
MRE, Schuylkill County PA Real Estate

Love it Gerry. What works for you might not work for me. These gurus are selling something that won't work for everyone. You have to craft it, mold it to what works for you.


May 10, 2012 11:46 AM #21
Kevin O'Rourke - Keller Williams Miami Beach Realtor
Keller Williams Miami Beach Realty - Miami Beach, FL
CDPE Miami Short Sale Agent 305-520-9436
Gerry, I found your post refreshing. There are far too many 'experts' out there, and we should balance their message with what we ourselves know to be true,not just swallow their advice. Thanks.
May 10, 2012 12:47 PM #22
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Your sage advice of "whatever works for you" goes beyond just the social media piece and is all encompassing for someone truly looking to reach the next level in their business. They must know what is working for them...and then they need to spend their time, energy, and money there. No matter what the "experts" have to say.

May 10, 2012 12:47 PM #23
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Gerry - If it's working, why stop doing it?  Enhance yes, but stop . . . no.

May 10, 2012 12:55 PM #24
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Gerry, I like the idea of doing what works for you. There is nothing wrong with hearing what others have to say, that's how we learn.

May 10, 2012 01:25 PM #25
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Interesting concept "IRL (in real life)". But our social media presence is now the new IRL.

May 10, 2012 09:54 PM #26
Bill Fields
Bill Fields Learning Systems - Treasure Island, FL

Well said.

May 10, 2012 10:43 PM #27
Chris Jenkins-Sarasota Realtor
PalmerHouse Properties - Sarasota, FL
"Expect Success"

It's definitely not a "one size fits all" concept!

May 10, 2012 11:12 PM #28
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Thank you, thank you, thank you Gerry!! Was going to push the suggest button, but see you got the star already. Congratulations, it was well deserved.

May 10, 2012 11:20 PM #29
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

It's so nice to see so many AR peeps doing "their own thing". Don't be sheep folks, be YOU....

Thanks for taking the time to stop by and comment...

May 10, 2012 11:52 PM #30
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

I agree not everyone has the same audience and if you are reaching your audience and it is working for you, then you do not change a thing.


May 11, 2012 01:05 AM #31
Conor MacEvilly
RE/MAX On Market in Ballard. Seattle - Seattle, WA

The word "guru" should never be in the same sentence as social media or SEO

May 11, 2012 01:14 AM #32
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

I agree if it works don't fix it.

May 11, 2012 01:26 AM #33
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

You know what makes me laugh is that years ago when I had a coach it was drummed into my head that farming was bad & a total waste of money. Well, I used to pull in at least 50K every year from farming which I thought was successful. Had to stop telling people what worked for me in that area & act like it didn't exist.  Just do what works & don't bash others over the head if they do choose to do it.

May 11, 2012 02:40 AM #34
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

I like what Lynn, #36 had to say about your post. Regardless, you have to keep testing your marketing campaigns and monitoring their performances.

May 11, 2012 04:39 AM #35
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

I was going to suggest this Gerry, then I noticed it already had a gold star:)

What works for some may not work others ... period.

"The only real rules to interacting in the social space is common courtesy, respect, and engagement."

I like that.  It should be in the Social Media Constitution.

May 11, 2012 07:20 AM #36
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

My biggest problem is there is so much social media I do not know where to even begin.  I cannot sort the good from the bad.

May 11, 2012 11:11 AM #37
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Gerry I think the first part of your post is most important.  "What is working for you"... because it is most likely you will continue doing it!

May 11, 2012 09:27 PM #38
Ernie Steele
Berkshire Hathaway HomeServices Homesale Realty - Lebanon, PA
Call me, let's get started!!! 717-273-3774

Gerry, I've always looked on social media as pick and use whatever you're comfortable with...Enjoy your day.

May 16, 2012 11:23 PM #39
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