The Google Algorithm Penquin Attack

Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

"But I thought "Penquins" were suppose to be cute, fuzzy, warm, and harmless animals?" 

Google has changed some of their algorithms for SEO and SERP results.   It's a new algorithm update being referred to as Penguin.  When did all this happen?  Was your site hit?  Has your page(s) gone down in the search engine results?  Has this Penguin been spotted on ActiveRain and some of your blog posts?  If so, you'd want to know about it right?

How can you tell if you were a victim of Google’s Penguin and what can you or should you do if you were?  This is an interesting topic and will definitely leave you with a better understanding of how Google is now ranking and indexing websites and pages and how the Penguin plays into it all.

Does keyword density really matter?  Do meta-tags, titles, and back links really even make a difference anymore?  What if you don’t use keywords, links, SEO techniques, or any other technical traditions of the SEO underworld, will you still show up in Google? How are you suppose to keep up with all this SEO technobabble stuff and changes?

If you’re like me, then you’ll want to know...

Google is getting much smarter, much better, and much more efficient at finding ways and implementing tools and programs that keep the SEO Gods trying and guessing. My advice is to forget all that “gaming & black hat SEO stuff” and just focus on providing your readers, clients, and subscribers with great value-added and useful content.

Google Penguin Explanation Video if you’re interested, and How to Protect Your Site.

.uınbuǝd ʎq pǝʇɔǝɟɟɐ ʇou sɐʍ blog sıɥʇ ‘ʎןןnɟʞuɐɥʇ puɐ ʎןqɯnɥ

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"Learn More. Get More. Do More. Be More."


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Hannah Williams 05/10/2012 07:58 AM
  2. John Cannata 05/11/2012 01:11 AM
  3. John McCormack 05/20/2012 05:49 PM
  4. John & Irma Nelson 08/22/2012 02:40 AM
Real Estate Technology & Tools
Blogging & SEO
The Art Of Marketing You
Real Estate Technology
Almost Anything Goes
google penguin

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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

I like that advice. If everyone had concentrated on good, useful content from the get-go, we wouldn't need all these changes. I'll just be happy if they ever quit delivering "link farms" when I'm looking for content.

May 10, 2012 06:33 AM #6
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Brad ..You always have they best content .. Happy days are when you post ..

May 10, 2012 07:25 AM #7
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Brad, thanks for this information... now I am totally confused ;-)

May 10, 2012 08:06 AM #8
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Tim - you're welcome!

Dick - you will be OK, just focus on quality content, traffic cultivation, contact conversion, and clients for life sending you referrals once a week that yo can BLOG about!!  :-)))))

May 10, 2012 08:30 AM #9
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

BTW - Didi you all see the invisible frosty mug of cold root beer he's holding in his hand in the image above? lol~

May 10, 2012 08:31 AM #10
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

Good evening Brad. I chased Google around for years before I realized while I was Google friendly I was loosing customers. Finally I built my site for them and it has been way better, even in the Google Zone.

May 10, 2012 10:45 AM #11
Toronto, ON

Hi Brad - Google is always searching for great information.  However, I know some people who have had problems because other people have taken exact replicas of much of their websites and/or posts and they have lost ranking through no fault of their own.

May 10, 2012 11:10 AM #12
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I noticed my page rank slipped about a week ago.  Still looking at what may have happened but since the phone is still ringing which is what's important.

May 10, 2012 11:15 AM #13
John Cannata
214-728-0449 - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Im sure they do this so people dont keep trying to trick their system. Probably a good idea, but not easy for the individuals that are just trying to get found on Google without spending a lot of money on an SEO team. Thanks for sharing Brad.

May 11, 2012 01:09 AM #14
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Staying focus on providing excellent content, and doing the best you can in being a local expert, is without doubt the best way to go, as agents we get so distracted looking for that magic bullet to score SEO ratings/juice,

May 12, 2012 09:05 AM #15
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Brad, this was very informative and especially the last part about building your brand and how we will be competing more with the bigger brands. One more reason why posting on ActiveRain is smart business.


May 13, 2012 12:43 AM #16
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network. Wow i love all this stuff really learning the posts as well.

May 16, 2012 01:30 AM #17
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Trying to understand the ways google ranks pages is, to me at least, an exercise in frustration. I totally  agree with you - if you build interesting content, they will come.

May 17, 2012 09:46 PM #18
John McCormack
Albuquerque Homes Realty * - Albuquerque, NM, Albuquerque Homes Realty

The Google Algorithm Penquin Attack

Good morning Brad -

Excellent information my friend and much appreciated.  I too found my site slipping then talked to a webmaster to find out about the Penguin deal.  It seems when I get things in order well they're not.  Changes are a constant and a full time job just keep on top of them.

Hope you enjoy a great weekend.


May 17, 2012 11:51 PM #19
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

I feel lucky or should I say blessed to have missed the penquin and his antics on the web. My sites and blogs all seen to be doing ok at this point, I'm going to keep my head down and just keep focusing on good content and trying to provide great value to my friends, subscibers, and visitors.  :-)

May 19, 2012 04:12 AM #20
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

These Google guys are certainly crafty but at least they are good intentioned.  They just want us to create good, high quality content thats useful and interesting.  So...... the change is good.  

May 20, 2012 10:08 PM #21
Mike Hill & Rita Norman
Norman- Hill Properties /Crown Key Realty - Concord, CA


Great Post. Thanks for the heads-up. It just shows us that there is soooo much to keep track of, that we need to stay focused on the job at hand... Real Estate. Grateful that there are Agents out there keeping us informed.

Thank You,

Rita and Mike

May 26, 2012 04:27 AM #22
Terri Poehler
Realtor - Coral Springs, FL
Coral Springs Real Estate Agent

Brad, you always have good content. Thanks so much for keeping all of us up to date!

May 28, 2012 11:16 PM #23
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

thanks for the insightful post as always. Panda and Penguin...too funny

Jun 15, 2012 02:23 AM #24
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Thanks Brad for this post, I am off to check out your links!

Aug 16, 2013 05:52 AM #25
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