As Real Estate Virtual Assistants, we often give tips on engaging with social media as we feel it’s an important part of any growing business! We’re all aware that Facebook and Twitter are no longer a passing phase as we may have once thought; but are here for the long haul.
In wanting to put everything you’ve got into growing your real estate business, you’ve no doubt plugged in to both of these mediums. Which is great! Engaging past, current and potential clients through social media is essential to staying in the game.
But it can become easy to get in the mindset of “posting just to post.” We’ve all probably been there at one point or another. You recognize the need to be active on Facebook and Twitter, so you log in and post the first thing that comes to your mind. Or you see others posting multiple times a day and feel pressured to follow suit.
So, before you keep on this frenzied pace; let’s take a few minutes review four key points, or code of ethics, as pointed out by Curt Finch founder and CEO of Journyx- a time management and resource management software company. Finch referred to Twitter in his recent article, but we think these same rules apply to Facebook as well!
1. Think Quality over Quantity- If you’re consistently posting to simply get noticed; people will catch on and will eventually unfriend you or stop following you. Your posts or tweets should be engaging and spark conversation. If you don’t think others will care about the post; don’t post it.
2. Be Clear About Who You Are- Branding your business is not just a matter of having a matching logo, website and blog. You can just as easily brand yourself by your communication. Social media is a great way to showcase the personal side of your business; so make sure you’re giving off an accurate impression of who you are and the type of business you have.
3. Don’t Be Robotic- Automated tweets and posts can seem “canned” and will turn off viewers. Don’t be afraid to interact with your followers on things they’re posting, you’ll be more relevant. Also, make sure your responses when people follow you or comment on a post are genuine. Nothing is worse than a robotic response.
4. Definitely Be Useful- This goes along with quality posts, but making sure your posts or tweets are useful can make all the difference. People will enjoy reading what you have to say if they know it will be useful to them! Whether you’re posting about a community event or a pertinent real estate market fact; ensuring its usefulness to your audience will ensure a successful social media endeavor.
We hope these tips help you hone in on things you can do to enhance your audiences’ experience with your social media, as well as help you grow in this avenue of engagement.
If you have further questions about social media or have found you don’t have the time to maintain your Facebook or Twitter accounts; please let us know! We handle many of our clients social media and they are happy to see the posts are pertinent and engaging for their audience.
We'd love to help you boost your social media!
Blogging & Copywriting Specialist