4 Social Media Tips You Don't Want to Miss!

Services for Real Estate Pros with RealSupport Inc.

As Real Estate Virtual Assistants, we often give tips on engaging with social media as we feel it’s an important part of any growing business!  We’re all aware that Facebook and Twitter are no longer a passing phase as we may have once thought; but are here for the long haul. 


In wanting to put everything you’ve got into growing your real estate business, you’ve no doubt plugged in to both of these mediums.  Which is great!  Engaging past, current and potential clients through social media is essential to staying in the game.  


But it can become easy to get in the mindset of “posting just to post.”  We’ve all probably been there at one point or another.  You recognize the need to be active on Facebook and Twitter, so you log in and post the first thing that comes to your mind.  Or you see others posting multiple times a day and feel pressured to follow suit.  


So, before you keep on this frenzied pace; let’s take a few minutes review four key points, or code of ethics, as pointed out by Curt Finch founder and CEO of Journyx- a time management and resource management software company.  Finch referred to Twitter in his recent article, but we think these same rules apply to Facebook as well!  


1. Think Quality over Quantity- If you’re consistently posting to simply get noticed; people will catch on and will eventually unfriend you or stop following you.  Your posts or tweets should be engaging and spark conversation.  If you don’t think others will care about the post; don’t post it.


2. Be Clear About Who You Are- Branding your business is not just a matter of having a matching logo, website and blog.  You can just as easily brand yourself by your communication.  Social media is a great way to showcase the personal side of your business; so make sure you’re giving off an accurate impression of who you are and the type of business you have.


3. Don’t Be Robotic- Automated tweets and posts can seem “canned” and will turn off viewers.  Don’t be afraid to interact with your followers on things they’re posting, you’ll be more relevant.  Also, make sure your responses when people follow you or comment on a post are genuine.  Nothing is worse than a robotic response.


4. Definitely Be Useful- This goes along with quality posts, but making sure your posts or tweets are useful can make all the difference.  People will enjoy reading what you have to say if they know it will be useful to them!  Whether you’re posting about a community event or a pertinent real estate market fact; ensuring its usefulness to your audience will ensure a successful social media endeavor.


We hope these tips help you hone in on things you can do to enhance your audiences’ experience with your social media, as well as help you grow in this avenue of engagement.  


If you have further questions about social media or have found you don’t have the time to maintain your Facebook or Twitter accounts; please let us know!  We handle many of our clients social media and they are happy to see the posts are pertinent and engaging for their audience.


We'd love to help you boost your social media!


Allie Coyle
Blogging & Copywriting Specialist 


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Eric Peltier
Eric Peltier - Premier Mortgage Group - Boulder Colorado - Boulder, CO
Mortgage Lender in Boulder CO

It's true, people see through "canned" with ease and discount any other related articles, I think.

May 10, 2012 03:55 AM #1
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota Real Estate Expert

I used to be way more on top of my social media. I do like to watch what my buyers say and chime in.

May 10, 2012 04:23 AM #2
Gina Tufano
Ask Gina & Company with Pearson Smith Realty - Sterling, VA
Ask Gina & Company, Northern Virginia Real Estate

Love how you summarized everything into 4 simple points. Quality always trumps quantity!

May 10, 2012 05:40 AM #3
Hrisco & Associates
Hrisco & Associates - Roanoke, TX
Roanoke Homes for Sale - Roanoke Neighborhoods

All great tips to keep in mind, I've been meaning to contacting you about your services...will do so shortly.

May 11, 2012 02:10 AM #4
RealSupport, Inc.
RealSupport Inc. - Schaumburg, IL
- Virtual Real Estate Marketing

Wow! We're glad so many of you found this post helpful.

Eric, we couldn't agree more. People DO see through "Canned", and it's become easier than ever to block pages from your news feed and unlike a page. In order to keep your fans, you have to post content that they want to read. That's where you have to put on your creativity hat.

Chuck, it can be INCREDIBLY difficult to stay on top of social media. Not only do the sites change every few months (Facebook comes to mind) but you have to find time to do it every day. The key is to pick a time each day to devote to this and stick to it. It can be 15 minutes each day, but you have to commit. We find getting this done first thing in the morning leaves room in our day for us to start working on other marketing initiatives. Others find that saving it for last helps them just unwind and do something easily. Find a time that works for you and just stick to it, and you'll find that it becomes habit.

Gina, we're glad you liked our to-the-point approach to this blog! Thank you for the comment and we hope that you continue to read our posts. We're glad you're getting a lot out of them.

John, we're so glad that you've enjoyed our posts, AND that you've been wanting to contact us! We'll have someone on our team contact you shortly to tell you a little bit more about our company.

May 11, 2012 04:38 AM #5
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