Chapter one wastes no time in answering one of the most basic questions many people have when it comes AoW: Why war? Aside from being the "business" that his family was in, warfare is the ultimate metaphor separating life from death, and because survival is so important, careful consideration must be taken when planning war. The same could certainly be said about either planning your business, or the way you go about planning your life.
To paraphrase a bit, Sun Tzu goes on to say that war should be waged with five critical factors in mind: a sense of Morality, Heaven, Earth, Leadership, and Discipline. Having a sense of Morality in your conduct causes both the people you work with and the people you work for to look to you as a leader and will in turn assure that they will stick by your side in the most difficult of times. Losing your sense of Morality is the surest way to lose the trust of those around you. Sun Tzu describes Heaven essentially as those things we cannot immediately control, but are forced to react to. One easy parallel for Heaven might be "the market" that we all seem to complain about. Earth is represented by the more tangible things around us such as our farm areas, our prospects, and leads. Leadership, according to Sun Tzu, is a combination of wisdom, benevolence, courage, and strictness. Discipline deals fundamentally with how you organize and utilize the tools available to you in the pursuit of your goals.
Quite simply, the leader who pays the most attention to the above factors and has found that the majority of them are in his or her favor will be victorious, and the leader who finds that few of them favor him or her will fail.
What parallels that I covered resonate most with you in your business, and for those of you who have read AoW, what didn't I cover that you would like to discuss in detail? If you are not part of the group, and are interested in the book, or have read the book and would like to contribute, I would encourage you to join now and join in the discussion.
To find out more visit us online at http://www.arizonapremiereliving.com/, call Ben Bailey at 480/220-8022 (email him at Ben@ArizonaPremiereLiving.com), or call Jerry Murphy at 602/334-3757 (email him at JWMurphy@Windermere.com).
Check out Jerry Murphy's blog at http://activerain.com/blogs/jmurph16, or, check out the Arizona Premiere Living Group at http://activerain.com/groups/ArizonaPremiereLiving, and thanks for stopping by.