Some of the Basic Marketing Strategies are Overlooked!

By
Real Estate Agent with Visionary Properties

It's been awhile since my last post.  I've been swamped working extensively with Agents and Clients for Design and Marketing. Many of my clients will spend hundreds up to thousands of dollars to get leads and to get help with professional marketing pieces.  This is all well and good, but what about the basics.  I guess some of these practices I learned in my first business classes so I thought I would write about them here.

If you are doing these things, you are well on your way to getting your name out there and are probably building a solid client base.  If you aren't currently doing these things, it won't cost much and it would be well worth your time. 

Melody's list of cheap marketing strategies...

1. Change your voice mail message to list your occupation/specialty. 

Many of the agents I call have a very basic message like, "Hello, this is Jane Doe, I'm on the other line, leave a message and I'll get back to you."

  • How does this message help Jane gain business?
  • How does this message tell the people calling that Jane is a professional real estate agent?
  • When will I receive a call back from Jane?

Jane Doe would benefit greatly from the following message.

"Hello, this is Jane Doe with ABC Real Estate. I specialize in helping people with all of their real estate needs. My business hours are M-F 9:00 AM - 5:00 PM. I you are reaching this message during business hours, I'm either with another client or on the other line. Please leave a message and I'll get back to you within the hour. Have a great day."

This message tells us a lot more about Jane Doe.  

  • We know she is a Real Estate Agent.
  • We know what company she works with.
  • We know when she is available to talk about Real Estate.
  • We know when she will call us back.
  • We know she is a professional and conducts herself appropriately in her professional field.
  • We know that she has limits. If we are calling her after 5:00 PM on Monday - Friday, it might take her a little while to return our call.

As Real Estate Agents, we need to set limits with our clients as well. They will understand we have a life beyond real estate. We need to be available but not 24/7.

2. Carry your professional business card with you everywhere you go.

When networking with people at the mall, at the grocery store, at the post office, at a restaurant....give out your business card. When getting good service at a restaurant, leave a good tip and your business card with the server. Of course, always leave your card on the counter top when showing a home.  If a listed home is almost out of contract, the current owner may be looking for new representation. Your winning smile may be just the one that is chosen to replace another agent. 

3. Wear a name badge as often as possible. 

Don't be a dork and wear it out on a date!  But wear your name badge out when showing homes, listing presentations and during business hours when running errands.  People might just stop you and ask your opinion on the housing market.  Your wining personality and extensive knowledge on market trends just might get you another client.

4. Be an authority in your field.

When talking with potential clients, have truthful and insightful information about your field. Don't blow smoke. Simply take the time to study up about your area of expertise. Read blogs about your area. Go to your office sales meetings.  Meet with your colleagues and get their spin on the market. You need to stay in a constant state of learning in the real estate business.  The market changes consistently in this field. Be ready to talk about it.

5. Talk to your friendly Title Company Marketing Department.

The Marketing Department at most title companies will give you some great resources to get your name out in the real estate industry. They love to help agents set up their marketing plans.  They might even help with some design and printing costs as well.  It never hurts to ask.

In the West Valley Area of Phoenix, I have had great luck with Driggs Title and Escrow. They have helped me tremendously with marketing materials.  They have also given me a free year of Wise Agent to help with my client database and transactions.  Call or email me to get the skinny on this program....melodyfulk@yahoo.com. 623-two 29- three four zero zero.

6. Car magnets with your contact information and even better, a QR code.

Here is a sample of my car magnet.  When people scan the qr code with their smart phones, they see the video I've embedded into this post. I took this video with my phone in my home office.  Everyone has video capabilities on their smart phones...use it to your professional advantage. The era of YouTube.com has made the amateur video acceptable as a marketing tool. I can design a car magnet for you and have them printed.  My current pricing for car magnet printing is $59 for a pair of 18" x 12" magnets. This is full-color. You might have to pay shipping if you live outside of Phoenix Arizona. 

 Melody Fulk Car Magnet

 

I hope this gives you a few steps to take TODAY to get your career off to a good start. Get marketing and get busy!

Comments (2)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Melody - Thank you for sharing detailed quality information on some of the basic marketing strategies are overlooked.

May 11, 2012 11:35 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

marketing 101 has worked for years and it seems to keep on working for all of us!

May 11, 2012 12:10 PM