Hundreds of people start a blog for professional or personal reasons every single day, but if your resolution for the new year is to start a blog for your real estate agency, you have a very different agenda in mind. That also means, though, that there are a few things you must keep in mind as you get started.
Real Estate Blog Rule #1 - Regular postings are the key to regular readers.
Why would anyone read your blog if you don't post on a regular basis. If you simply log in and post something whenever you feel like it - once a day, once a week, once a month - potential readers can't possibly anticipate your schedule. Set a schedule for yourself, stick to it, and expect a regular readership to follow.
Real Estate Blog Rule #2 - Organization is essential.
Virtually every part of your business has to be organized, and your real estate blog is no exception. Create categories to help readers surf through your past blogs, and don't forget to look at your organizational set up once in a while to do some housecleaning. Finally, make sure you reach your intended audience every time. Whether you're trying to hit owners of multiple properties or first time buyers, creating a structure for everyone is a must.
Real Estate Blog Rule #3 - Stick With Your Goals.
Before you start your blog, define your goals. What do you want to say? To whom do you want to say it? If you want to let buyers and sellers know about the latest developments in your property market, don't spend three posts discussing why purchasing a home is better than renting one. Understand what your blogging goal is, then stick to it with every single post.
Creating a real estate blog is one of the single best things you can do for your company, but understanding how to do so before you get started is essential. Have questions or need a bit more advice? Take a moment to contact James Colucci Enterprises. We'll not only help you get your blog set up, but we can also help you with all of your real estate marketing needs.