The Three Major Rules of A Successful Real Estate Blog

Services for Real Estate Pros with James Colucci Enterprises

Hundreds of people start a blog for professional or personal reasons every single day, but if your resolution for the new year is to start a blog for your real estate agency, you have a very different agenda in mind. That also means, though, that there are a few things you must keep in mind as you get started.


Real Estate Blog Rule #1 - Regular postings are the key to regular readers.

Why would anyone read your blog if you don't post on a regular basis. If you simply log in and post something whenever you feel like it - once a day, once a week, once a month - potential readers can't possibly anticipate your schedule. Set a schedule for yourself, stick to it, and expect a regular readership to follow.


Real Estate Blog Rule #2 - Organization is essential.

Virtually every part of your business has to be organized, and your real estate blog is no exception. Create categories to help readers surf through your past blogs, and don't forget to look at your organizational set up once in a while to do some housecleaning. Finally, make sure you reach your intended audience every time. Whether you're trying to hit owners of multiple properties or first time buyers, creating a structure for everyone is a must.


Real Estate Blog Rule #3 - Stick With Your Goals.

Before you start your blog, define your goals. What do you want to say? To whom do you want to say it? If you want to let buyers and sellers know about the latest developments in your property market, don't spend three posts discussing why purchasing a home is better than renting one. Understand what your blogging goal is, then stick to it with every single post.


Creating a real estate blog is one of the single best things you can do for your company, but understanding how to do so before you get started is essential. Have questions or need a bit more advice? Take a moment to contact James Colucci Enterprises. We'll not only help you get your blog set up, but we can also help you with all of your real estate marketing needs.

Comments (5)

TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029
Good post James. You may want to add don't make it too verbose! I feel that short, concise and succinct is key.  Have a GR8 '08!  8-)
Jan 02, 2008 10:53 PM
Kevin McGrath
Long & Foster Real Estate Companies- Fredericksburg/Spotsylvania - Fredericksburg, VA
Long & Foster Real Estate Companies
Categories - ok -new to me - thanks.
Jan 02, 2008 11:08 PM
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK
What do you do with blogging block? What do you do with "no time" - suggestions?
Jan 02, 2008 11:10 PM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
James, I would have added have fun. If you don't like what your doing you won't do it well.
Jan 02, 2008 11:36 PM
Njvtours .com
James Colucci Enterprises - Summit, NJ



We have previously blogged about that very topic.  You can view our post at Activerain  or by reading our full blog on our website  Have a nice day.

Jan 03, 2008 04:26 AM