The Blogging Golden Rule

Services for Real Estate Pros with Smart Media Creative Solutions

There is one thing all blog readers expect to get from reading every blog post, they expect to receive some form of information or advice for free. If you are writing sales pitches or just talking about how great your product is, you are failing as a blog writer! 

I am seeing this kind of behavior a lot on AR, and on outside blogs. 

It's ok to talk about your product or do a shameless plug once in a while, but that should be secondary to some form of useful information that can actually benefit your target audience. Blogging is not a TAKE TAKE TAKE scenario, it's GIVE SHARE TAKE.

So here is my proposed Gold Rule for Blogging:

Post unto others as you would have them post unto you.


If you just read some killer advice or tips on a blog, would you mind seeing a shameless plug at the bottom? You'd probably even be a lot more willing to consider their product if they had just revealed a way to save you time or money.

Thanks for reading my post, happy blogging! 

Comments (11)

Karen Rice
Keller Williams Real Estate - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales
Do you consider blogging your client's listings as shameless plugs?  Or is that acceptable?  I never, ever blog about how great I am, *roll eyes and cough*  but I do blog my client's listings along with other stuff...usually just local commentary or miscellaneous ramblings.
Jan 03, 2008 12:57 AM
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re
Yes people that read your blogs are looking for information. After the information they will look at you credentials to determine if they want to do business with you. Thanks for the post.
Jan 03, 2008 12:59 AM
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Interesing golden rule.


Patricia Aulson/Hampton NH Real Estate 

Jan 03, 2008 01:13 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL


I took a look at your blog and it looked very well done to me, I think you are on the right track. 

Jan 03, 2008 01:38 AM
Pam Graham
All Real Estate Options - Jacksonville, FL
Jacksonville, Clay & St Johns Counties
Don't forget the comments too. They shouldn't be to advertise yourself as well.
Jan 03, 2008 06:52 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
Unless it's a good comment, then a little self promotion is ok.
Jan 03, 2008 06:53 AM
Chelle Gassan
RE/MAX Regency and Staged Homes VA - Bristow, VA
NOVA Realtor and Stager
You hit the nail on the head!  That is why I enjoy reading blogs, because they are not a self promotion, per say, but a take on one's experiences, point of view,personality, etc.  Anyone can have a great resume, but a blog shows what that person is all about.
Jan 03, 2008 10:14 AM
Lance Winslow
The Car Wash Guy - Malibu, CA
Very much enjoyed those thoughts in fact, its funny that you proved your point in that article by leading by example! Lance
Jan 08, 2008 01:12 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
Thanks Lance, you're a great example as well.
Jan 08, 2008 01:34 AM
Lori Gilmore
Baird & Warner Real Estate - Joliet, IL
Realtor - Will County Illinois

Robert -- Bravo!  I get very frustrated by the "Hi, I'm a great Realtor, buy from me" postings.  I have a member in my area who posts three or four of these a day. . . .get over it already!  I think she just wants the points, drives me nuts!

Jan 08, 2008 04:14 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
Or along those lines are people whose marketing tactic is to say "we have great customer service". Really? When was the last time someone said they have bad customer service? EVERYONE SAYS THAT! You need to come up with something a little more original if you want to stand out!
Jan 08, 2008 04:32 AM