Driving home from a listing appointment the other day in Lemont’s Ruffled Feathers subdivision I got to thinking about how Real Estate is much like a game of golf . The professionals hone their craft every day whether it’s a golfer getting up early to hit buckets of balls or a Realtor being in the office early and learning what the Real Estate Market looks like that day because the markets are always moving.
A pro golfer has to know how to play in all types of different climates, hot, rainy, windy and sometimes very cold conditions. A Realtor has to know how to sell in different markets whether it be the fast moving markets we experienced in 2003 for the distressed markets in 2009.
What golf club a pro chooses for an approach shot today may be different than what he chooses for the same shot tomorrow. What marketing pieces I used last month may and often are different than what I will use this month.
A good golfer makes adjustments when need be and Realtors need to make adjustments as well. Whatever the adjustments are just be sure to get out there and start swinging, it’s a good life.